11 Benefits theBrokerList Provides the CRE Industry

TheBrokerList is a powerful and free tool for CRE professionals. I asked its founder, Linda Day Harrison to share with my audience its benefits. She has been gracious enough to do so. You can connect with her on LinkedIn or follow her on Twitter.

First of all, theBrokerList site is FREE to its Broker and CRE Professional members and is designed to provide a place for  Brokers and CRE Professionals to hang their “digital shingle”. Our site enables our  members to transact business with verified colleagues, supported financially by the tBL Marketplace Partners.  That is the win-win theBrokerList seeks to achieve.

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The database within theBrokerList covers all CRE segments, affiliations, organizations, practice focus types, corporate networks and geographic areas, plus theBrokerList permits the inclusion of any size national organization’s local chapters, no matter how small or large.  An organization simply provides us with their member list and those members are pre-approved! In addition to supporting the search for potential colleagues and deals in different markets, this enables tBL members of these organizations and networks to utilize the powerful broadcast email feature to share HAVES and WANTS of theBrokerList platform, with laser-pointed precision to only those colleagues who wish to receive those emails. This provides extensive benefits to local or even national organizations.

tBL-Icon-512x512To help provide B2B resources for leasing, brokerage, property management and consulting, you can find a wide variety of commercial real estate experts on theBrokerList within all of the industry disciplines.  The difference we make and the added value we bring is that we verify that our members are real people (not fake profiles), and verify those members are active in commercial real estate.

Our verification process protects the quality of our site and creates the only free resource of its kind that is completely focused on only commercial real estate.

11 Benefits Provided by theBrokerList

  1. Post your professional PROFILES (backgrounds, business focus, etc.)
  2. Post, Export or Upload HAVES ( your listings for sale or lease)
  3. Post WANTS (your targets, or your client’s targets, for acquisition or lease)
  4. Post TRANSACTIONS (your completed deals you wish to note for the record)
  5. Unlimited team members, admins and property posts can be added
  6. HTML friendly text fields, and YouTube embeds on posts
  7. Unlimited URL fields and types (hyperlinks to your company or personal website, blogs, Loopnet, Showcase, and all Social Media: like Linkedin, Twitter, Facebook, , etc.)
  8. Broadcast email lists automatically created for your Affiliations and Organizations
  9. HTML code for ease in posting to Craigslist, or any other online system
  10. tBL email message tool to enable selected contacts to be emailed
  11. Saved Broker and Search features

The benefits and advantages of these tools to help grow and expand the businesses of tBL members are numerous, and many of these functions have important meaning and correlate well with your social media plan and strategies.

For the more advanced social media and blogging members, direct access to the well-read tBL blog is advisable as our members can easily post their blogs on the site and be part of our exciting and constant flow of editorial content directed to a large audience of commercial real estate professionals.

A daily HAVES and WANTS email blast is also distributed, which  currently includes ALL of our member posts.  Our members’ listings are emailed to all subscribers of those lists as well.

tBL is very customer service focused.  We always answer our phones and do our best to help our members and Marketplace Partners.  We frequently discuss marketing strategies, and offer ideas on how our members can improve their image, their brand or any topic they wish to discuss pertaining to commercial real estate today. Let theBrokerList be your “BFF” and join us or ask your local organization or chapter to partner with us.  Once you do, make sure to use all of the features tBL provides to help you grow your business.

We look forward to meeting you and we kindly ask that you suggest our site to other commercial real estate professionals.  theBrokerList relies on word of mouth, and we verify all prospective members as we do not want non-CRE folks trying to join.  The more Broker and CRE Professional members we have, the more useful the site will be for everyone.  Our team is dedicated to doing the best job we can to keep our database accurate and our features useful to a wide group in CRE.

Photo credit:”Pack Of Money” by Gualberto107 FreeDigitalPhotos.net

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How to Turn Failure into Motivation

This is a guest post written by Major Mike Arnett.  Not only is Mike a world-class Army doctor, he was also my college roommate and easily one of the best friends I’ve ever had.

A few weeks ago, I had dinner with my old friend, Bo Barron.  Bo was on the way to the airport in Nashville.   He was flying to Connecticut where he would be speaking on the use of technology in the commercial real estate industry.  Bo is my only friend from college who has served in the military, and there is a bond between those who have worn the uniform of our country – even between Jarheads and G.I.s.  It was an ideal way to spend Veteran’s Day evening: eating great deep-dish pizza, drinking a great beer, and telling war stories with a great friend.

Major Mike Arnett and Bo Barron. Taken by Mike’s 6-year-old son.

In reference to his upcoming speaking engagement, Bo told me of his passion for speaking to groups.  He then asked me if I remembered a Beta Club speech competition in 1993.  I honestly have no recollection of that district round.  Quite conversely, Bo has an extremely vivid memory of the event.  He clearly remembers me beating him in the districts to deprive him of a trip to Louisville.  This was two years before we would become friends and roommates at Murray State University.

Bo responded to this defeat by committing to his public speaking skills, seeking out opportunities for speaking engagements, and building his confidence in front of a group.  Now, he travels from his corner of Western Kentucky to New England (among others) for corporate speaking engagements.

I have a very similar experience with an 8th grade football teammate, David Campbell*.  David was scrawny even by middle school standards.  Considered that I topped out at 5’7″, it takes a diminutive form for me to use the label “short.” During the football banquet that year, I was surprised to hear that the academic award for highest GPA went to David.  It turns out that my good grades were still short of his 4.0 GPA.  I knew that I would never be the offensive star, but I figured that I could study harder than David and get that award in 9th grade.

That is exactly what I did.  With a 10×14 wooden plaque supporting a plastic football player as my only motivation for academic excellence, I made a 4.0 and received that academic award.  Holding that award was extremely gratifying, and I took much pride in achieving my goal. Spring semester of my freshman year, I continued taking the same classes and it was not particularly difficult to maintain the same study habits so I kept making As.

During my sophomore season, David did not try out for the team but there were some smart upper class-men, and I really wanted another award.  So, I committed myself to winning the academic award again.  I studied on the J.V. bus during away games.  I used the time in between school and practice to complete small sections of homework.  It went as planned.  I received another 4.0 for the fall semester and another plastic football player.

At the end of our sophomore year, the school released the class standings.  I was surprised to see that I was tied for class valedictorian.  The potential of a much greater accolade motivated me for the next two years.  The study habits and decision-making patterns that I developed out of pursuit of an award with a plastic football player resulted in a full academic scholarship to college.

You will experience failures in your personal and professional lives.  It should not be the failed goal that defines the experience but the way that we respond to the failure.  Consider reflecting on these questions:

  1. Why did I not achieve my goal?
  2. What do I need to change or improve?
  3. What do I need to give up in order to spend my time more productively and succeed?
  4. How can I get better?  Be as specific as possible.

To this day, I consider my disappointing 8th grade football banquet as one of the pivotal moments of my life and David Campbell has my eternal gratitude for his unintentional influence on my academic career.  Likewise, I am glad that Bo Barron holds no grudges.

So what failures in your life have led to pivotal moments?  What failures have you wasted?  We would love to hear from you!

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