How to Create Dominating Digital Presence – Registration Open

For the past 10 days or so, I’ve been releasing a free video training series on How to Create Dominating Digital Presence. These videos have covered why you need digital presence, how to avoid costly rookie mistakes, and how to automate your platform for maximum efficiency.

The 4th video is now live and it covers your next steps – where do you go from here?  You can access it by CLICKING HERE.

We have also opened registration for the online course How To Create Dominating Digital presence. Registration will only be open until September 25 at 11:59pm EST. If you haven’t watched the videos – now is the time!

CDP Sales Vid 2015 screenshot

If you’ve ever wondered if digital presence can make a difference in your business, this video is for you. I cover all the benefits of digital presence and lay out for you how you can get it quickly and easily. The key is implementing a proven system that simplifies and greatly automates your platform so that you can demonstrate your expertise, attract and build trust with your perfect prospects, and educate your future clients.

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[Video] How to Avoid These 10 Platform Killing Rookie Mistakes

Video 2 is Up in the Free Training Series on Creating Digital Presence

Last week I announced the formation of Massimo University. As a launching point for this new venture, I’ve created a free video training series on creating dominating digital presence.

Video two in that series is now live. You can access it by clicking here.

In the first video of the series, I shared with you all the reasons why you need digital presence. In this video, I share with you the 10 platform killing mistakes you must avoid.

I think you are going to love it!

I want to remind you that this video series is only up for another week, so be sure you check them out while you can!

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Take Me To The Video!

There are so many who could benefit from creating dominating digital presence. I’d be so grateful if you would share this post with them. You can use the email button at the top of this post, or share it on your favorite social media platform. Thanks!

Huge Announcement Plus a Free Video Training Series…Just for You!

Announcing the Creation of Massimo University with a Free Video Series on Creating Digital Presence

I met Rod Santomassimo in San Antonio. I was with my parents who had traveled with me to see me get my CCIM pin. It was a proud and blessed moment for all of us.

At the same time, Sperry Van Ness had been recruiting our company. We were invited to a presentation where Rod, and executive with SVN at the time, was giving us a presentation along with Kevin Maggiacomo and Jerry Anderson.

I got up to leave during Rod’s presentation. Turns out that is not the best idea. Rod called me out letting me know he wasn’t finished. I shared with him that I had to go sit for my comprehensive exam, and I would rejoin the meeting when I was finished.
Massimo U Banner

If you are ever in a room listening to Rod present, don’t walk out. You may get more attention than you planned.

Since that time, Rod and I have become great friends. I worked with him at SVN. I hired him as my coach when he started the Massimo Group. He asked me to come on as a coach for MG when he began to aggressively grow his company. He has taught me many things.

So I am so excited that Rod and I have formed a new company – Massimo University. Among other things, MassimoU will be creating and producing online courses – for CRE professionals and anyone with a sales or entrepreneurial bent.

And as a special gift to launch our new venture, we have created a free video training series on creating dominating digital presence. It is only open for a short time – the next 13 days to be exact. And I don’t want you to miss out!

So head to this link. I’m so very excited about the great strategies and tools we are sharing through this free series.

Landing Page Screen Shot

And never in a million years did I expect to say this, but I am now the dean of a university – ha!

Don’t forget to get your free video training series. All you have to do is click the button below.

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Join us for an engaging, educational and fun roundtable with the CRE Social Media Breakfast Club!

We will be discussing the power of social media with true stories of success and failure.  Learn about all aspects of social media with real-life examples, discussion and debate.  Come learn how these CRE joe’s have used social media to expand their network and grow their business brands…and how you can too!

With special guests:

Hosted and Sponsored by Matthew Smith and RealNex!

Date: January 21, 2015
Time: 12:00 p.m. Eastern
Event: CRE Social Media Breakfast Club - Free Webinar
Topic: CRE Social Media Breakfast Club - Free Webinar
Sponsor: RealNex
Public: Public
Registration: Click here to register.

The 30 Tools I Use For Productivity, Blogging, Social Media, & Travel (18 are free!)

I don’t know how many times I’ve said – “I wish I had more hours in the day!”

I’m sure you’ve had that sentiment as well.  Alas, 24 hours a day is all we get.  That isn’t going to change.  What can change is how much you can squeeze out of each hour.

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Before I go on, I want to make this point.  I’m not advocating becoming a workaholic – or even feeding that addiction.  I’m talking about getting more work done faster.  I’m talking about being able to have more time for what really matter.  Time for your family.  Time to take care of your health.  Time for self-development.  Time for care for your spiritual health.

Some of the most valuable posts I’ve ever read have been on the subject of productivity.  I consume that kind of information.  Everything I’ve learned about productivity apps has come from others or just tinkering with them.  All I’ve learned about traveling efficiently comes from experience and what others have shared with me.

So here is my resource list of the 30 tools I use on a regular basis to squeeze more out of every day.  I’m going to give you the highlights here, and you will be able to download it at the end of the post.


When I did my reader survey last month, the subject of productivity was the number one topic of choice.  In this section, I give you my favorite free and paid tools for increasing your productivity.  And here’s a little hint – 1password and Tripit are completely awesome.  Awesome!


Blogging has revolutionized my online presence.  It is not easy to do.  But it is so worth it.  The key to blogging well over time is to systematize it.  I have a few templates that I use for most posts.  It saves me a ton of time.  These are the tools I use to build my email list, optimize for SEO, etc.  These tools will save you a ton of time and allow you to maximize your ROI.

Social Media

I’m almost sick of social media.  I believe most people have accepted that social media provides value – sometimes a ton of it.  Though I’m sick of talking about, I use it everyday.  And if you’ve never heard or used BufferApp, you need to check this section out.


I traveled a ton for work last year.  I think I was on 65 airplanes.  If there is one thing I’m good at, it is navigating airports.  Traveling is a drain on your energy no matter who you are.  Being able to minimize the frustrations of travel while remaining productive saved me a tremendous amount of stress.  These are the tools I used to do it.

Bonus Section:  Recommended Books

As a bonus, I’ve included some of my favorite books in the following categories:

  • Platform building
  • Productivity
  • Business
  • Leadership
  • Stewardship
  • Parenting
  • Marriage
  • Commercial Real Estate
  • And others…

These are books that I’ve read and personally recommend.  I’m no expert in any of these subjects.  However, these are books that have helped me grow in these areas.

To download your copy of this free resource list, simply click the button below!

Download Your Free Resource List

11 Benefits theBrokerList Provides the CRE Industry

TheBrokerList is a powerful and free tool for CRE professionals. I asked its founder, Linda Day Harrison to share with my audience its benefits. She has been gracious enough to do so. You can connect with her on LinkedIn or follow her on Twitter.

First of all, theBrokerList site is FREE to its Broker and CRE Professional members and is designed to provide a place for  Brokers and CRE Professionals to hang their “digital shingle”. Our site enables our  members to transact business with verified colleagues, supported financially by the tBL Marketplace Partners.  That is the win-win theBrokerList seeks to achieve.


The database within theBrokerList covers all CRE segments, affiliations, organizations, practice focus types, corporate networks and geographic areas, plus theBrokerList permits the inclusion of any size national organization’s local chapters, no matter how small or large.  An organization simply provides us with their member list and those members are pre-approved! In addition to supporting the search for potential colleagues and deals in different markets, this enables tBL members of these organizations and networks to utilize the powerful broadcast email feature to share HAVES and WANTS of theBrokerList platform, with laser-pointed precision to only those colleagues who wish to receive those emails. This provides extensive benefits to local or even national organizations.

tBL-Icon-512x512To help provide B2B resources for leasing, brokerage, property management and consulting, you can find a wide variety of commercial real estate experts on theBrokerList within all of the industry disciplines.  The difference we make and the added value we bring is that we verify that our members are real people (not fake profiles), and verify those members are active in commercial real estate.

Our verification process protects the quality of our site and creates the only free resource of its kind that is completely focused on only commercial real estate.

11 Benefits Provided by theBrokerList

  1. Post your professional PROFILES (backgrounds, business focus, etc.)
  2. Post, Export or Upload HAVES ( your listings for sale or lease)
  3. Post WANTS (your targets, or your client’s targets, for acquisition or lease)
  4. Post TRANSACTIONS (your completed deals you wish to note for the record)
  5. Unlimited team members, admins and property posts can be added
  6. HTML friendly text fields, and YouTube embeds on posts
  7. Unlimited URL fields and types (hyperlinks to your company or personal website, blogs, Loopnet, Showcase, and all Social Media: like Linkedin, Twitter, Facebook, , etc.)
  8. Broadcast email lists automatically created for your Affiliations and Organizations
  9. HTML code for ease in posting to Craigslist, or any other online system
  10. tBL email message tool to enable selected contacts to be emailed
  11. Saved Broker and Search features

The benefits and advantages of these tools to help grow and expand the businesses of tBL members are numerous, and many of these functions have important meaning and correlate well with your social media plan and strategies.

For the more advanced social media and blogging members, direct access to the well-read tBL blog is advisable as our members can easily post their blogs on the site and be part of our exciting and constant flow of editorial content directed to a large audience of commercial real estate professionals.

A daily HAVES and WANTS email blast is also distributed, which  currently includes ALL of our member posts.  Our members’ listings are emailed to all subscribers of those lists as well.

tBL is very customer service focused.  We always answer our phones and do our best to help our members and Marketplace Partners.  We frequently discuss marketing strategies, and offer ideas on how our members can improve their image, their brand or any topic they wish to discuss pertaining to commercial real estate today. Let theBrokerList be your “BFF” and join us or ask your local organization or chapter to partner with us.  Once you do, make sure to use all of the features tBL provides to help you grow your business.

We look forward to meeting you and we kindly ask that you suggest our site to other commercial real estate professionals.  theBrokerList relies on word of mouth, and we verify all prospective members as we do not want non-CRE folks trying to join.  The more Broker and CRE Professional members we have, the more useful the site will be for everyone.  Our team is dedicated to doing the best job we can to keep our database accurate and our features useful to a wide group in CRE.

Photo credit:”Pack Of Money” by Gualberto107

Results of the 2014 Reader Survey

Two weeks ago, I launched my first ever reader’s survey.  My goal was to better understand my readers so that I can provide better value in my content.  You have responded, and I am grateful.  Hundreds of you took the time to take the survey.

Young businessman

I am going to share with you the results by profiling my average reader.  If you don’t fit this profile, don’t worry.  You are welcome.  Frankly, I don’t fit this profile.  So let’s take a look at my average reader, and then I will draw some conclusions.

My reader is male (77%) between the ages of 45-64 (58%).  He has a bachelor’s degree or higher (78%).  He is most likely a CRE broker or business owner (69%), and he lives in the United States (95%).

He makes over $100,000 a year (63%) or even $200,000+ a year (27%).  He is predominantly Christian (80%) attending church at least once a week (59%).  His faith is very important to him (69%).  He does not have a blog (77%) and reads 1-2 books a month.  As an aside, my wife says that you need to pick it up a bit.  She read 144 books in 2013 – incredible!

It is no surprise that I just described the Commercial Real Estate industry.  It is dominated by 50+ year old white men who tend to be behind the curve when it comes to technology.  CRE needs more women.  CRE needs more diversity.   CRE needs more tech.


  • Main topics of interests in order:  Productivity (62%), Prospecting (56%), Personal Development (53%), Life Lessons (52%), and Creating Presence (50%).  I am very glad to hear that these are the top ones.  Most of the content I have planned for this year fall into these categories.
  • More content – The number one comment I received regarding improving my blog was to give more content.  For the first part of 2013, I was posting 3 times a week.  It burnt me out and I ended up taking the summer off.  That was a big mistake.  My goal for 2014 is one post a week.  However, based on the feedback I received, I will throw in the 2nd weekly post on occasion.
  • Videos– I had a surprising amount of requests for videos.  I’m not sure what to do with this.  Video isn’t easy for me to do.  I don’t really own the equipment.  I have a brother that can do it all, but he’s a cruise ship performer (tough gig!).  I would love to create video content, however.  If you have any suggestions on how I might look into this, please let me know in the comments.
  • Readability – Readability was the comment I received the most when I asked what you liked best about the blog.  I’m very pleased with this response as I try very hard to create content that is very readable.  
    My absolute favorite response to the question of what do you like best about my blog was:  “your my son whats not to like.” My mom is a grammar queen so thanks Dad! I love you.
  • Can’t please everyone – I don’t often get accused of trying to please everyone.  Frankly, I think it is futile, counter-productive, and impossible.  This is true with this blog as well.  Some people are asking for more pictures and links.  Some are asking me to take the clutter out.  Some want me to eliminate the talk about my faith.  Some want me to use more scripture.  Some love the variety of topics while others want me to focus on just one thing.  I can’t please everyone so some things I will just be going with my gut.

I’m so very grateful to those who participated in the survey.  It was so very helpful to me.  It has given me the data I was craving so I can create better content for you.

Question: Do you have any other suggestions? If so, I’m all ears! You can leave a comment by clicking here.

How to Demonstrate Your Expertise by Blogging on These 4 Categories

At the end of this post is an exercise you can download to brainstorm a year’s worth of weekly blog posts in 10 minutes.

I remember the first day after I was honorably discharged from the Marine Corps.  It was the day I started working with my dad in the commercial real estate industry.  I knew nothing beyond what I picked up from growing up with two parents in real estate.  I didn’t have a license.  I didn’t have business cards.  I was as green as they come.  All I wanted to do was hide in my office.

Photo from

Photo from

I remember having the nagging thought:  “Who would want to work with you when they could work with your dad?”  It took me two years to get over that self-doubt.

It is one thing to gain self-confidence, and that takes time.  Your industry also needs to gain confidence in you.  You need to become known as an expert in your field.  I like to talk about this as dominant market presence.  Are you, your company, or your product the first thing that pops into potential clients’ or customers’ minds?

Additionally, if you still haven’t bought the idea that you should be blogging or need help setting up and launching your blog, read this post on the subject.

I believe a blog is the quickest way to gain this dominant market presence.  You can become known as an expert, gain dominant market presence, and cultivate the next generation of clients and customers by blogging in these 4 categories.

Blog on These 4 Categories

  1. Deal Stories – Stories are an incredible way to engage with your audience.  They often allow you to connect with your readers on an emotional level.  This invites your readers into your post and keeps them there.  Stories of real situations are also valuable to your potential future clients.  Plus, stories allow you to demonstrate your expertise without tooting your own horn.  Your deal stories should include these 3 sections:
    1. Situation – Give the context of what was going on.  Why were you hired?  What challenges was your client facing?  Giving the context allows your readers to relate.
    2. Steps – What did you do to solve your clients problems?  What did you do to help maximize your client’s best interests?  Share what happened, but be careful not to sound like a commercial.
    3. Solution – Here is where you describe the results.  This is the culmination of the story.  If done well, the reader will have a better understanding of the service or product you provide and how that product or service can benefit them.
  2. News – Blogging about the news demonstrates that you are in-the-know about what is happening in your industry.  However, the news can be boring.  You do not want to just regurgitate what your readers are hearing from other sources.  If a certain news topic is becoming a topic of conversation at the water cooler, you should blog about it.  Demonstrate your expertise and experience by giving your take.  A word of caution:  only blog about a news topic if it is applicable to your industry.
  3. Market trends – This topic can also be boring so be careful.  I would not blog about market trends more than once a quarter.  However, demonstrating that you are aware of market trends is important.  For some of your readers, this information will be valuable.  It puts you in the position to become a trusted resource for timely information.
  4. 101 Topics – In Commercial Real Estate, every successful investor did their first deal at some point.  Donald Trump did not come out of the womb as an expert.  He had to learn.  By blogging about the basics of your industry, you have the opportunity to educate the next generation of players in your industry.  In the next 20 years, we are about to see the biggest transfer of wealth in the history of the world.  By educating the next generation of your future clients, who do you think will be top-of-mind when the next generation has a need for your product or service for the first time?  You will!

A huge hurdle for many beginning bloggers is the anxiety of knowing what to blog about.  As a bonus to this post, I have included a simple exercise I use with my coaching clients.  In 10 minutes, you can brainstorm these 4 categories and produce a year’s worth of blog topics.

Knowing what you will blog about for the entire next year is like a warm blanket.  This single exercise could lead to your success in building a powerful blog that increases your presence, solidifies you as an expert, and cultivates the next generation of your future clients.

Question: What are you doing to ensure the success of your presence campaign in 2014? You can leave a comment by clicking here.

Download Your Free Exercise

How to Overcome the 4 Fears of Blogging – and Launch!

I previously wrote a post on the 8 Reasons Why You Should Blog. This post is the follow-up.
You may have heard the question, “When is the best time to plant a tree?”  The answer is 100 years ago.  The second best time?  Today!

Photo courtesy of

Photo courtesy of

This is the mindset I encourage you to have when considering whether or not you will start your blog. I don’t know if you’ve noticed in your life, but fear will hold you back. I remember the fear I felt when I enlisted in the Marine Corps.  I told my dad before I left that I wanted to go to Parris Island and be the best Marine in my company.  After 10 days on the island, I wrote him a letter.  It told him that I just wanted to survive. Fear holds you back.  It causes you to pause – to hesitate.  Fear can prevent you from doing something great.  Fear is not your friend. You can launch your blog by overcoming these 4 fears.

Overcoming the 4 Fears of Blogging

1.  Who is my audience?

Good question.  Who is your audience?  It isn’t going to be the same as mine – or anyone else’s.  Ask yourself who your ideal client or prospect is.  That is the who you are writing to.  Frankly, I need to remind myself more about this. I was listening to an interview a couple of weeks ago.  The topic was profiling your ideal client or customer.  Do you know how they think?  Do you know their buying habits?  What they like?  How much money they make?  Single or married? Go through an exercise of  answering all of these questions.  Once you are done, name your ideal client.  I call mine Bob.  Now write to Bob. Clarity on this question will allow you to push through the fear.

2.  How do I set it up?

This is really what help me back from starting.  How do I do it?  There are so many blogging platforms.  How will you choose?  I’m going to make this super easier for you, and I’m going to tell you what to do.

    1. Use the platform – Many platforms exist, but this is the one the pro’s use.  It is what I use.  It is the absolute bomb.  It is free.  The absolute best resource to learn how to use WordPress is –  It will have you rolling in no-time.
    2. Pick a web host – This is not free, but it is cheap.  There are even more of these to choose from.  Use Bluehost (affiliate link), and here is why.
      • Their support is awesome!  My site got hacked, and they helped me get it back up in no time.  And I don’t have a clue how to do this website stuff.  They have helped me at 2 in the morning.  And they speak great English.
      • In my one year with them, I’ve never had an outage.
      • They don’t allow porn.  This may not be a big deal to you, but it is to me.  And as they generally use shared serves, I love the idea that my site doesn’t “live” next to that stuff.  I love that.
    3. Pick a premium theme – If you are going to do this, then make it look excellent.  A premium them will look like a million bucks.  These can cost anywhere from $50 – $200, but it is a one time fee.  The look of your site augments your brand, so don’t go cheap on me here.  Here are some choices for you to cut through the clutter.
      • Woo Themes – I’ve never used these, but I’ve heard many recommend them.  They have many to choose from, and it will cost you about $100.
      • Standard Theme – I have used this theme and was a big fan.  It will run you $39.  And brokers are cheap, so I might suggest you start here.
      • Elegant Themes – You can get access to all 86 of their themes for just $39, and they are beautiful.  I do think they are on the feminine side, but that’s just me.
      • Get Noticed Theme – This is the one I use.  It is on the expensive side for themes ($197), but I love it.  If you are starting, you may wait until you know you will do this for the long haul before you spend this kind of jack.
    4. Watch this screencast – This is the best tutorial I’ve seen on how to put all of this together.  You can be up and writing your first post in 20 minutes – literally.  Just watch this video and follow along.  This is exactly how I did it.

3.  What do I write about?

This is a post all unto itself, and I will write it soon.  But take it from me, this is so much easier than I thought.  Once you have an outlet for your thoughts, it is like you start thinking differently.  I see potential blog posts in just about everything.  I even have friends that feed me ideas now (thanks David!). I do have a brainstorming exercise that I use to generate post ideas.  I will share this in a subsequent post.  But for now, don’t let this stop you from starting.

4.  How do I find the time?

You have the time.  In fact, you have the same 168 hours a week that everyone else does.  You will spend those hours exactly how you choose to. Personally, I watch less TV.  It may be something different for you that has to go.  I encourage you to consider what you are doing during your non-productive hours.  Those hours when you aren’t producing. When I struggle with this area, I reconnect with my why.  I remind myself about the many benefits of blogging – how this site can go before me and grease the wheels of the sales process.  Connect with your why, and it will drive away the fear.  

Question: So what is holding you back from launching your blog? You can leave a comment by clicking here.

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