The Avengers came out yesterday. Big moment for my family. I would be Iron Man – coolest cat on the planet. My wife is a big fan of Thor. I’ve tried to pull of that accent but it doesn’t do it for her. My 10-year-old would be Captain America, and he should. He already has that True North sense of right and wrong. My 6-year-old goes between the Hulk and Hawk-eye. My daughter still doesn’t understand the rules and ran into the living room with a Spiderman costume on. It is futility explaining to a 3-year-old that Spiderman wasn’t an Avenger – not to mention he didn’t have a pony-tail.
I bring up the Avengers for a different reason, though. I feel like the Hulk is sitting on my face. I have the distinct pleasure of having both nostrils out of commission. So, I’m going to tell a quick story and then ask a few questions. Then I’m going to bed.
This may be hard to believe, but my favorite subject in high school was physics. I am a thinker. I’m not sure why. I’m not much of a feeler, a bit more of a doer, but definitely a thinker. I want to know why stuff works the way it does. Physics was full of ‘Aha’ moments for me. I remember when Mr. Claypool showed me the formula behind why a curved road is banked at a certain degree. This was super cool to me.
I remember toying with actually majoring in Physics in college. Turns out that I majored in playing guitar into wee hours of the morning and dropping class…. My youngest brother is currently studying physics at my college right now. In some ways I envy him.
But enough about physics. Do you know how Physics is like Commercial Real Estate – or any other business?
If A=B and B=C then A=C
What do I mean, you say? Consider this about your business. What works? What led up to that big sale – that big deal? Did you know that if you repeat certain patterns you will get certain desired outcomes? My business of CRE is just like yours in this regard.
The question is how do we do more of those patterns to get more of those desired outcomes? You need a formula that works.
In my business and with my coaching clients, we call these systems. I understand that if I send out this many letters and follow-up with this many cold calls, then I will get this many meetings. If I get this many meetings, I will win this many assignments. This is prospecting, and it needs to be a system.
Repeat certain behaviors to achieve desired results.
A Few Questions
Why don’t you systematize your business? One of my hero’s in the business spends 2 hours a day cold-calling. He’s the boss of is office. He is working a system. And he’s killing it.
Have you ever sat down with your team to brainstorm what works – and what doesn’t? You’d be shocked at what you find out. That is, if you’ve created a team that trusts enough to tell you truth. Break things down to their smallest parts. Delegate. Maximize efficiencies. Spend more time with clients and prospects. Let your staff do anything that they can do so that you can do the tasks that only you can do! Systematize!
What’s keeping you from taking that time needed to work ON your business instead of IN your business? Something to think about: top performers have accountability and coaches.
Let me hear your thoughts.