A World-Class Prospecting Letter – Day 10 of 30 D2aBB

Put your system on auto-pilot and improve your ratios

I’ve written a couple of posts on how to write a world-class prospecting system. You can find them below:

Day 10 of 30 D2aBB

What I want to do in today’s post is share with you how to systematize it. It makes all the difference.

In fact, sales professionals should systematize for maximum efficiency with these 4 tips.

4 Tips to Systematize the Use of a Great Prospecting Letter

  1. Write one letter to many prospects – The purpose of the letter is to warm up the call. Therefore, you don’t want to spend a bunch of time you should use calling writing letters. You need a letter you can use over and over again. In reality, you probably will have a couple of different letters that work for different geographies or submarkets.
  2. Customize the first paragraph – A best practice here is to write the first paragraph in a way that can be customized. Use the address – sometimes that is all you need. Then write the rest of the letter that can stay the same for the rest or your prospective buildings/prospects in that market.
  3. Delegate as much as possible – We used to send 30 letters a week on average. My assistant printed the letters, hand addressed the envelopes, sent them, logged that they were sent and to whom in ClientLook, and then created a follow-up task for me to call them the following week. All I did was write the original letter and physically sign the letters she printed. The entire system was almost entirely executed without my involvement. After we set it up, I spent zero mental energy on it.
  4. Decide how many each week (it shouldn’t be the same) – A key part of the letter is to inform the reader you will be calling. Because of that, you never want to send more letters than you can call the following week. So keep an eye on your capacity. Do you have a particularly full week coming up? Going on vacation? Adjust accordingly.

If you would like a copy of a letter I used years ago with great results, just click the button below. Keep in mind that this letter is very simple. But simple works and can be very effective. In fact, I was taught the original version of this letter from a friend and colleague.

Download My Prospecting Letter

Why You Need a Team – These 5 Reasons

Leverage The Strengths of Others So You Can Do What Only You Can Do!

Five or so years ago, I was on a call with my coach, Rod Santomassimo. Rod is the founder and president of the Massimo Group, and he had been coaching me through the purchase of my father’s brokerage firm.

I remember him asking me if I would consider allowing him to profile me in a book he was writing. He asked me to think about it and let him know.

I thought, he is asking me to allow him to tell my story to the industry and create a great amount of presence for me that I couldn’t do on my own. Five seconds later, I let him know I would be honored.

That book, Brokers Who Dominate – 8 Traits of Top Producers, became an Amazon.com bestseller. If you are a CRE professional, I highly recommend.

As of yesterday, Rod has launched his second book, Teams Built to Dominate – How to Create Your Own Platform, Grow Your Business And Gain control of Your Life.

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I wanted to share this you for a couple of reasons. First, I received an early copy of the book and it is fantastic. Second, I have a special code to offer you that will get you 20% off. And third, Rod and I shot a video series that goes along with the book – Team Building Toolbox – where we take you through how to implement the strategies and best practices of team building that Rod takes you through in the book.

And the video series is being offered free this week if you buy the book. But more on how to take advantage of this $300 value later.

The 5 Reasons You Need a Team…yes, even you!

  1. A team allows you to leverage skills beyond yourself – If you are a producer, there are activities you do that generate high income. There are other activities that you do that are low dollar activities. A team allows you to put in place people with strengths in those low dollar activities. You can delegate to them. So no longer do you need to do $20/hr work. Plus, this frees you up to do those high dollar tasks that only you can do. This leads to exponential growth!
  2. A team removes you as the bottleneck – When you work as a solopreneur, you have to do everything. This makes you the bottleneck. John Maxwell calls this the Law of the Lid in his bestseller, The 21 Irrefutable Laws of Leadership. This just means that you can’t grow beyond yourself. You are the lid that prevents it. But with a team, you can break through your personal ceiling and grow.
  3. A team prevents burnout – Most of us have experienced burnout – that hopeless feeling that nags at you. Imagine if you had a team to handle all the activities you hated doing. That should put a smile on your face!
  4. A team brings additional perspectives – Many hard-charging producers don’t like to think of this point. The truth is, there are many perspectives you don’t have that a team brings. It is also true that you don’t always have the best perspective, and other sets of eyeballs can lead to success in areas you will fail on your own.
  5. A team challenges you – When you work on your own, you are only challenged to the extent you can muster motivation and discipline on your own. But when you build a team, those team members will challenge you. They will expect your best. They will push you. This is a reason I’ve had a coach for so many years. I need to pushed.

What I’ve Learned From Cancer

And why, yet again, I've learned to listen to my wife!

I have had cancer.

Before you get concerned, I have the kind you would want. Tomorrow, a doctor working a robot is going to remove 2% of my right kidney. A couple of days in the hospital, and that’s it. No chemo. No radiation. There is a 99% chance I’ll be cured.

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I’m sharing this with you because I’ve learned some things.

To set the stage, my wife has been bugging encouraging me to get a doctor for years.

Just so happened…

A couple of months ago, it just so happened that I woke up in the middle of the night with a sharp pain in my calf. I’m the deepest sleeper you know. That’s never happened to me. I’d been on a couple long plane rides, and I had the thought that maybe this was  blood clot.

I got up and went to the clinic and was sent to the hospital for an ultrasound. I didn’t have a blood clot. In fact, I still have no clue what that pain was.

Just so happened that a few weeks later I tweaked my back setting up a booth at a show. I’ve had back spasms since I was 14, but this was different. It lasted longer. It hurt a little different.

Then it just so happened that I was doing some yard work and got poison ivy…bad. My back hurt. I was itchy. So I broke down.

How to Create Dominating Digital Presence – Registration Open

For the past 10 days or so, I’ve been releasing a free video training series on How to Create Dominating Digital Presence. These videos have covered why you need digital presence, how to avoid costly rookie mistakes, and how to automate your platform for maximum efficiency.

The 4th video is now live and it covers your next steps – where do you go from here?  You can access it by CLICKING HERE.

We have also opened registration for the online course How To Create Dominating Digital presence. Registration will only be open until September 25 at 11:59pm EST. If you haven’t watched the videos – now is the time!

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If you’ve ever wondered if digital presence can make a difference in your business, this video is for you. I cover all the benefits of digital presence and lay out for you how you can get it quickly and easily. The key is implementing a proven system that simplifies and greatly automates your platform so that you can demonstrate your expertise, attract and build trust with your perfect prospects, and educate your future clients.

Get Instant Access

(Behind the Scenes) How to Automate Your Platform

Video 3 of 4 in my Free Video Training Series on Creating Dominating Digital Presence

There is one single reason why most do not build a digital presence. Can you guess it?

It is time…or the lack of it.

Lacking the time is what holds people back. This speaks to two things. One, you are too busy already. And two, you don’t believe creating a digital presence is valuable enough to dedicate precious minutes to building it.

So in today’s video, I’m going to show you my favorite automation tool that allows you to share extremely valuable curated content (you didn’t write it – you just found it for your audience) throughout the day. And it just takes a couple of minutes a day to manage. I don’t care how busy you are, you have a few minutes a day.

So far in this video series, I’ve shared with you why you need digital presence. I’ve shared with you 10 platform killing rookie mistakes to avoid. Those are both important topics, but they are conceptual. It is high level thinking stuff.

Today’s video is instantly actionable. You will be able to take what I show you and instantly apply it to your business. Who doesn’t like that?

And at the end, I share with you a special announcement coming next week!

Most of you know someone in your life who would benefit from greater digital presence. Please share this post and video with them. You’ll be doing them a favor.

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Play the Video!

[Video] How to Avoid These 10 Platform Killing Rookie Mistakes

Video 2 is Up in the Free Training Series on Creating Digital Presence

Last week I announced the formation of Massimo University. As a launching point for this new venture, I’ve created a free video training series on creating dominating digital presence.

Video two in that series is now live. You can access it by clicking here.

In the first video of the series, I shared with you all the reasons why you need digital presence. In this video, I share with you the 10 platform killing mistakes you must avoid.

I think you are going to love it!

I want to remind you that this video series is only up for another week, so be sure you check them out while you can!

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Take Me To The Video!

There are so many who could benefit from creating dominating digital presence. I’d be so grateful if you would share this post with them. You can use the email button at the top of this post, or share it on your favorite social media platform. Thanks!

What I Learned from My First Homework Assignment in 16 Years

A Letter to My Middle-schooler's Teacher

I got home from work a couple of weeks ago, and my wife informed me as I walked through the door that I had a homework assignment.

What?!

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Last week, I announced the formation of Massimo University with my friend and partner, Rod Santomassimo. As a way of marking this new venture, I have produced a free video training series on creating digital presence. You can access this free training by Clicking Here. And it is only up for the next 8 days…

My oldest son is in middle school. One of his teachers sent home an assignment called “In a Million Words or Less…” The idea was for us – as parents – to tell the teacher what she needs to know about our son.

The premise of this assignment was heartwarming. She explained that she simply does not get to know every student like she would like – especially the introverted ones. She wants to be able to tailor her teaching to the student (she calls them scholars).

I very much appreciate that!

My wife also shared with me that I was going to get to do this as the “writer” in our marriage. (My wife could be an incredible writer if she wanted to be, by the way.)

So I sat down to write the following letter. Before I share it with you, I want to challenge you to do a couple of things:

  1. Become a student of your child(ren) – I have 3 children and they are completely different. I don’t want to parent them the same. I want to understand them and get on their level. I want to know how best to communicate with them. I want to relate to them on their level.
  2. Understand a little about personalities – Luckily (or providentially), my sister is a Meyers-Briggs consultant with her own business. She’s incredible. And she has taught me a bit about personalities. This has opened up to me a world of possibilities in parenting my kids. As a result of this knowledge, I think I will be able to avoid some mistakes that would have led to some scar tissue on their hearts.
  3. Support their teachers – You don’t have perfect kids. I don’t have perfect kids. Your children’s teachers have a very difficult job. They are overworked and underpaid. They don’t need crazy parents blaming them for everything their children do wrong. That doesn’t help the teachers. It certainly doesn’t help your children.

Huge Announcement Plus a Free Video Training Series…Just for You!

Announcing the Creation of Massimo University with a Free Video Series on Creating Digital Presence

I met Rod Santomassimo in San Antonio. I was with my parents who had traveled with me to see me get my CCIM pin. It was a proud and blessed moment for all of us.

At the same time, Sperry Van Ness had been recruiting our company. We were invited to a presentation where Rod, and executive with SVN at the time, was giving us a presentation along with Kevin Maggiacomo and Jerry Anderson.

I got up to leave during Rod’s presentation. Turns out that is not the best idea. Rod called me out letting me know he wasn’t finished. I shared with him that I had to go sit for my comprehensive exam, and I would rejoin the meeting when I was finished.
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If you are ever in a room listening to Rod present, don’t walk out. You may get more attention than you planned.

Since that time, Rod and I have become great friends. I worked with him at SVN. I hired him as my coach when he started the Massimo Group. He asked me to come on as a coach for MG when he began to aggressively grow his company. He has taught me many things.

So I am so excited that Rod and I have formed a new company – Massimo University. Among other things, MassimoU will be creating and producing online courses – for CRE professionals and anyone with a sales or entrepreneurial bent.

And as a special gift to launch our new venture, we have created a free video training series on creating dominating digital presence. It is only open for a short time – the next 13 days to be exact. And I don’t want you to miss out!

So head to this link. I’m so very excited about the great strategies and tools we are sharing through this free series.

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And never in a million years did I expect to say this, but I am now the dean of a university – ha!

Don’t forget to get your free video training series. All you have to do is click the button below.

Get Instant Access

 

I Might Have Gotten Hacked!

It happens, right? I figured it probably would never happen to me.

However, if you tried to access my blog over the last number of days, you may have gotten a completely white screen.

What an inconvenience…for both of us.

I do think I’ve fixed everything and put some safeguards in place so hopefully it will never happen again.

So please accept my sincerest apologies…and keep coming back. I’ve got tons of great stuff in the hopper for you.

Bo