One of any Marine’s favorite movies is Full Metal Jacket. If you haven’t seen it, know that it is very R rated. It is also a very accurate picture of what Marine Boot Camp was like.
In one scene, the recruits are reciting the Rifleman’s Creed. I, along with all my fellow recruits, had to memorize and recite this creed when I was in boot camp as well. It is one of the ways the Marine Corps indoctrinates its recruits. You can read it by clicking here.
I’ve taken the liberty of writing the Prospector’s Creed. Instead of a rifle, we have our CRM…
The Prospector’s Creed
This is my CRM. There are many like it, but this one is mine.
My CRM is my best friend. It is my business. I must master it as I must master my life.
My CRM, without me, is useless. Without my CRM, I am useless. I must use my CRM true. I must dial more than my competition who is trying to beat me. I must out dial him before he out dials me. I will…
My CRM and I know that what counts in business is not the calls we make, the noise of our presentations, nor the smoke that we blow. We know that it is the meetings that count. We will have meetings…
My CRM is dynamic and changing, even as I, because it is the foundation of my business. Thus, I will learn it as a brother. I will learn its weaknesses, its strengths, its parts, its features, its functions, and its benefits. I will keep my CRM updated and ready, even as I am poised and ready. We will become part of each other. We will…
Before God, I swear this creed. My CRM and I are the prospectors of my business. We are the masters of our competition. We are the benefactors of my life.
So be it, until the business is mine, and there is no competition, but complacency!
Lists. Anyone who sells anything needs a list. A list of prospects. A list of influencers. A list of connectors. Your database is where those lists live.
I have a coaching client who has a complete database mess. He literally has 3 different databases that live in different places. One list lives in this CRM. One list lives in that CRM. His other list is an excel spreadsheet.
But at least he has a list.
My first years in commercial real estate were full of fits and starts. I didn’t prospect. I simply relied on our company’s presence in the market. Business would just walk in the door or call. Or it wouldn’t. Even if I wanted to prospect, I didn’t have a database.
Again in 2010, I restructured my prospecting focus. I didn’t have a list. So I built one (actually, my assistant did most of the work. I hope you all have a Teresa.)
Regardless of where you are in your career, you need a database full of all the people, prospects, and/or properties in your farm area. It is crucial that you can go pursue the business you want. To do that, you need to know who they are and how to contact them.
My most popular post ever is on the 3 ways to build a database. You can read it here. As a recap, here are the three ways to build your database:
My mom’s side of the family is from the Chicago area. I love it up there. When I was younger, I would go spend some time in the summers with family.
One particular summer, my great aunt and uncle took me to a very large house in their neighborhood. Whatever size house just popped in your mind when I said ‘very large,’ think bigger than that. It was the largest house I’d ever seen at the time.
The reason for our visit was to see the owner’s garage. He had a four car garage with 8 Ferraris in it. He literally had a lift in each bay with one Ferrari held up over another. The owner walked into the garage from his house wearing a Ferrari racing suit. He was passionate. And incredibly wealthy.
I got to see a 1958 Spider (classic yellow). I sat in one of two F40’s that he had. I remember not being able to move after he strapped in the 5 point harness. I did not get to see his Testarossa as it was in the shop.
This man – this Ferrari enthusiast – was one of the top brain surgeons in the country. He was a specialist. You didn’t go see him if you had a bad case of poison ivy. You didn’t go see him for the flu or a muscle tear. You saw him if you had a problem with your brain.
I spent 5+ years in the Marine Corps. It changed me, and there was a ripple effect.
When I was in college, and my wife can testify, I was a slob. My room was more than messy. My bathroom was frightening. Before that, my mom made me do my own laundry because I would not pick up my room. When she saw that I was ok with that deal, she made me keep the door to my room shut so my younger siblings would not see my bad example.
Then I enlisted. The Marines are fanatical about cleanliness – from the head (bathroom), to personal hygiene, to our uniforms. Everything should be perfect all the time. I was married after 1 year in the Corps. For the sake of my marriage, I had to get over my heartburn because my wife did fold my undershirts 6″ x 6″.
In fact, I took my 3 kids to see the Marine recruiter earlier tonight after we ate dinner. I was actually embarrassed walking in there because I did not shave today. Sheesh.
The Marines are also fanatical about systems. Everything they do is thought out and time tested. There is no reinventing the wheel. The reason we are so passionate about systems is they produce a predictable and desired outcome.
I am a Dave Ramsey fan. I think I started listening to him on the radio when I was in high school. His latest book, Entreleadership, is outstanding. I would highly recommend it if you haven’t read it already.
Dave has this saying about momentum. He says that momentum is focused intensity over time.
I love that.
Don’t we all want a little more momentum in our lives – or a lot? Momentum is that mysterious force that makes things go your way. If you share my worldview, you would call it favor. Regardless, it is a great place to be.
I’m challenging you to manufacture some focused intensity – over the next 30 days. Each weekday over the next 30 days, I’m going to publish a blog post. Understandably, these posts are going to be a little shorter than what I normally post. However, they will be packed full of tactics and best practices you can instantly apply to your business.
Free Webinar: How to Start Your CRE Career with a Bang by Knowing EXACTLY How to Spend Your Time, Prospect, and Produce Consistent Deal Flow
||August 26, 2015
||3:00 PM - 4:30 PM Eastern
||CRE New To The Business (N2B) Webinar - August 2015
||Click here to register.
Free Webinar: How to Simplify and Grow Your Business with the Right CRM
||August 19, 2015
||3:00 PM - 4:15 PM Eastern
||ClientLook Webinar - August 2015
||Click here to register.
I’ve written about this before, but I get asked about my recommendation on CRMs more than anything.
And rightfully so. A great Customer Relationship Management application is a crucial part of the technology backbone of any business – especially commercial real estate.
I’m really excited to announce my first webinar with ClientLook this Wednesday, August 19 at 3pm Eastern.
Claim My Seat for the Webinar!
You want to be on this webinar if:
- You are frustrated with complex CRMs that suck your time instead of save your time.
- You want all your data with you at all times so you can maximize your productivity on the move.
- Or in other words…never feel chained to your desk again!
- You waste too much time with data entry – ClientLook has a brilliant solution for this.
- You spend too much time reporting deal activity to your clients and owners.
- You want a CRM that will not only help you find and track, but will actually help you win business.
- …and so much more!
John Dawson, VP of Sales for ClientLook, is going to join me on the webinar to give a product demonstration. If you have ever wondered what ClientLook looks like behind the curtain, or what it can do, this is your opportunity.
I’ve also negotiated a special deal with ClientLook that you can only take advantage of on the webinar.
So I hope you’ll join me on Wednesday at 3pm Eastern. You will be glad you did as ClientLook is everything you need in a CRM, and nothing you don’t.
Claim My Seat for the Webinar!
I have poison ivy. Both arms. My stomach. And my ear. I kid you not. I have poison ivy on my ear lobe.
The reason? I love my wife.
Earlier this week, she asked me if I would help her trim the landscaping in our back yard. Evidently – there is poison ivy back there.
When I do yard work, I binge-listen to podcasts. This week, I was listening to Michael Hyatt’s podcast – What if the Barrier’s Were Only in Your Head? It got me thinking about the things we believe in our minds.
Some of those beliefs are rooted in truth. Some are not. What we believe is true about ourselves has a tremendous impact on our performance. Our mindsets are rooted in truth, or they are rooted in a lie.
Commercial real estate is changing. The internet has helped in leveling the playing field. Best practices are now easily shared – within companies and without. It is now harder than ever to differentiate yourself from your competition.
This month’s webinar with my friend Kris Krisco of Buildout.com
is all about how your marketing should actually win you listings. You can register for the webinar – at 3pm Eastern on August 5th – by clicking here
by ShadeON via iStock.com
The marketing of your listings is for the purpose of finding the most potential buyers. The more buyers equates to more offers. More offers, if the listing is priced right, can generate a quasi-auction environment. So not only do you find a buyer, but the best buyer – and, get the most out of that buyer.
But you can also use your marketing to win listings.