Why Looking Back is a Great Way to Move Forward

Last week, I got contacts for the first time. I tried some samples a number of months back, but I finally decided to ditch the glasses.

The contacts were great, but getting them out that night was brutal. After 3 separate attempts and 15 minutes, I gave up and enlisted the help of my wife. With her fingers in my eyes, we got the terrible plastic out.

Photo credit: PeterThoeny via Visual Hunt / CC BY-NC-SA

Photo credit: PeterThoeny via Visual Hunt / CC BY-NC-SA

So I wake up the next morning and I can’t open my eyes. The pain is excruciating. I had two inflamed corneas. I actually drove to the gym thinking I just had something in my eyes that I couldn’t get out…but it was dark outside. Once I got inside, the lights were brutal. Somehow, I managed to drive home.

An hour and a half later, my wife was leading me through my eye doctor’s parking lot. And I mean leading. I had a hand towel covering my eyes to block out as much light as possible. I don’t know how the blind do it.

But let’s be honest. Many of us treat our businesses this way. We operate blind. We don’t know where we are going. We don’t have a plan. Many in CRE, especially brokers, treat their business more like a hobby. We don’t know our numbers.

We have no clue about our expenses. We don’t know what really works and what doesn’t. We just keep moving forward…blind.

I travel a fair bit. The first thing I do when I leave the airport and get the rental is to figure out the route to the hotel (or my meeting place). Regardless of the mapping app you use, it needs one bit of information. It isn’t your destination. It is your current location. That is the most important part of getting to your destination – where you currently are.

You have an opportunity to understand where you are. Earlier this year, 522 brokers took the Massimo Group Annual CRE Brokerage Survey. The results are a fantastic picture of the State of CRE in 2016.

Tomorrow at noon Eastern, Rod Santomassimo is going to share with you those results. You are not going to want to miss it. To register for the webinar, just press the button below…and I’ll see you there.

Claim Your Seat Now!

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