How to Create Dominating Digital Presence – Registration Open

For the past 10 days or so, I’ve been releasing a free video training series on How to Create Dominating Digital Presence. These videos have covered why you need digital presence, how to avoid costly rookie mistakes, and how to automate your platform for maximum efficiency.

The 4th video is now live and it covers your next steps – where do you go from here?  You can access it by CLICKING HERE.

We have also opened registration for the online course How To Create Dominating Digital presence. Registration will only be open until September 25 at 11:59pm EST. If you haven’t watched the videos – now is the time!

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If you’ve ever wondered if digital presence can make a difference in your business, this video is for you. I cover all the benefits of digital presence and lay out for you how you can get it quickly and easily. The key is implementing a proven system that simplifies and greatly automates your platform so that you can demonstrate your expertise, attract and build trust with your perfect prospects, and educate your future clients.

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(Behind the Scenes) How to Automate Your Platform

Video 3 of 4 in my Free Video Training Series on Creating Dominating Digital Presence

There is one single reason why most do not build a digital presence. Can you guess it?

It is time…or the lack of it.

Lacking the time is what holds people back. This speaks to two things. One, you are too busy already. And two, you don’t believe creating a digital presence is valuable enough to dedicate precious minutes to building it.

So in today’s video, I’m going to show you my favorite automation tool that allows you to share extremely valuable curated content (you didn’t write it – you just found it for your audience) throughout the day. And it just takes a couple of minutes a day to manage. I don’t care how busy you are, you have a few minutes a day.

So far in this video series, I’ve shared with you why you need digital presence. I’ve shared with you 10 platform killing rookie mistakes to avoid. Those are both important topics, but they are conceptual. It is high level thinking stuff.

Today’s video is instantly actionable. You will be able to take what I show you and instantly apply it to your business. Who doesn’t like that?

And at the end, I share with you a special announcement coming next week!

Most of you know someone in your life who would benefit from greater digital presence. Please share this post and video with them. You’ll be doing them a favor.

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Play the Video!

[Video] How to Avoid These 10 Platform Killing Rookie Mistakes

Video 2 is Up in the Free Training Series on Creating Digital Presence

Last week I announced the formation of Massimo University. As a launching point for this new venture, I’ve created a free video training series on creating dominating digital presence.

Video two in that series is now live. You can access it by clicking here.

In the first video of the series, I shared with you all the reasons why you need digital presence. In this video, I share with you the 10 platform killing mistakes you must avoid.

I think you are going to love it!

I want to remind you that this video series is only up for another week, so be sure you check them out while you can!

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Take Me To The Video!

There are so many who could benefit from creating dominating digital presence. I’d be so grateful if you would share this post with them. You can use the email button at the top of this post, or share it on your favorite social media platform. Thanks!

What I Learned from My First Homework Assignment in 16 Years

A Letter to My Middle-schooler's Teacher

I got home from work a couple of weeks ago, and my wife informed me as I walked through the door that I had a homework assignment.




Last week, I announced the formation of Massimo University with my friend and partner, Rod Santomassimo. As a way of marking this new venture, I have produced a free video training series on creating digital presence. You can access this free training by Clicking Here. And it is only up for the next 8 days…

My oldest son is in middle school. One of his teachers sent home an assignment called “In a Million Words or Less…” The idea was for us – as parents – to tell the teacher what she needs to know about our son.

The premise of this assignment was heartwarming. She explained that she simply does not get to know every student like she would like – especially the introverted ones. She wants to be able to tailor her teaching to the student (she calls them scholars).

I very much appreciate that!

My wife also shared with me that I was going to get to do this as the “writer” in our marriage. (My wife could be an incredible writer if she wanted to be, by the way.)

So I sat down to write the following letter. Before I share it with you, I want to challenge you to do a couple of things:

  1. Become a student of your child(ren) – I have 3 children and they are completely different. I don’t want to parent them the same. I want to understand them and get on their level. I want to know how best to communicate with them. I want to relate to them on their level.
  2. Understand a little about personalities – Luckily (or providentially), my sister is a Meyers-Briggs consultant with her own business. She’s incredible. And she has taught me a bit about personalities. This has opened up to me a world of possibilities in parenting my kids. As a result of this knowledge, I think I will be able to avoid some mistakes that would have led to some scar tissue on their hearts.
  3. Support their teachers – You don’t have perfect kids. I don’t have perfect kids. Your children’s teachers have a very difficult job. They are overworked and underpaid. They don’t need crazy parents blaming them for everything their children do wrong. That doesn’t help the teachers. It certainly doesn’t help your children.

Huge Announcement Plus a Free Video Training Series…Just for You!

Announcing the Creation of Massimo University with a Free Video Series on Creating Digital Presence

I met Rod Santomassimo in San Antonio. I was with my parents who had traveled with me to see me get my CCIM pin. It was a proud and blessed moment for all of us.

At the same time, Sperry Van Ness had been recruiting our company. We were invited to a presentation where Rod, and executive with SVN at the time, was giving us a presentation along with Kevin Maggiacomo and Jerry Anderson.

I got up to leave during Rod’s presentation. Turns out that is not the best idea. Rod called me out letting me know he wasn’t finished. I shared with him that I had to go sit for my comprehensive exam, and I would rejoin the meeting when I was finished.
Massimo U Banner

If you are ever in a room listening to Rod present, don’t walk out. You may get more attention than you planned.

Since that time, Rod and I have become great friends. I worked with him at SVN. I hired him as my coach when he started the Massimo Group. He asked me to come on as a coach for MG when he began to aggressively grow his company. He has taught me many things.

So I am so excited that Rod and I have formed a new company – Massimo University. Among other things, MassimoU will be creating and producing online courses – for CRE professionals and anyone with a sales or entrepreneurial bent.

And as a special gift to launch our new venture, we have created a free video training series on creating dominating digital presence. It is only open for a short time – the next 13 days to be exact. And I don’t want you to miss out!

So head to this link. I’m so very excited about the great strategies and tools we are sharing through this free series.

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And never in a million years did I expect to say this, but I am now the dean of a university – ha!

Don’t forget to get your free video training series. All you have to do is click the button below.

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I Might Have Gotten Hacked!

It happens, right? I figured it probably would never happen to me.

However, if you tried to access my blog over the last number of days, you may have gotten a completely white screen.

What an inconvenience…for both of us.

I do think I’ve fixed everything and put some safeguards in place so hopefully it will never happen again.

So please accept my sincerest apologies…and keep coming back. I’ve got tons of great stuff in the hopper for you.


“[Interview] How to Move the Needle in Your CRE Business”
by Justin Lamontagne with Bo Barron

Sorry, listening to the audio on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

I don’t remember when I started listening to podcasts, but they have had a huge impact on my life and my business.

I listen to them when I’m working out. I listen to them when I am traveling. In my constant desire to learn better ways to do anything, podcasts feed my mind.

CRE Elite Podcast Interview

More than that, experts in every field are podcasting now. That means you can learn just about anything, from the best, for free! If you are a business owner, entrepreneur, or in sales of any kind, I believe you should be spending more time listening to podcasts than music or anything else.

And with iTunes and smartphones, it has never been easier to consume great information from experts.

Recently, I was on a call with John Lee Dumas, the super successful creator of Entrepreneur on Fire Podcast. He was sharing with me that his brother-in-law is a CRE broker who has a podcast called CRE Elite – Broker to Brokers.

The premise of the show is Justin Lamontagne interviews top-producing CRE brokers from every state. In those interviews, he pulls best-practices, tips, and tools from these brokers. And shares them with you. For free.

This is the only podcast of its kind for CRE that I’m aware or, and a must listen. You can find out more at his website or on iTunes.

I reached out to Justin as he had not covered a CRE professional from Kentucky, share my story with him, and offered to by his Kentucky interview. He graciously took me up on the offer, and you can listen to our interview above.

Then I started going through his previous guests, and it was filled with some of my favorite people in commercial real estate. Here are some episodes I recommend:

  • Indiana – Steve Martin – A family affair
  • California – Brad Umansky – Writing the “book” on CRE
  • Texas – Coy Davidson – Social media and CRE
  • Featured Episode with Rod Santomassimo – A talk with a CRE coach, author, and broker
  • Georgia – Michael Bull, CRE broker and host of the CRE show

I highly recommend this podcast to you – these are some of the best of the best sharing their best-practices with you.

Here are Justin’s notes on our interview:

In this week’s episode of Commercial Real Estate Elite: Broker to Brokers I visit the great state of Kentucky and talk to a fascinating CRE expert in Bo Barron. Bo’s got a pretty cool story. He served five years in the Marine Corps and then rolled into the business as a 3rd generation commercial broker in his market. He spent over 10 years in the field as a broker, owner, and corporate executive with Sperry Van Ness. He then transitioned into commercial brokerage coaching through The Massimo Group who’s founder, Rod Santomassimo, I had the pleasure of interviewing in CRE Elite Episode 22.

The passion Bo has for coaching comes through loud and clear in this talk.  And I appreciated his comment about how too many brokers approach this business like a hobby. This work deserves to be treated like what it is, a business. Your own business. We then spent a bit of time talking about Bo’s experience working with his father and how, as a new broker, what it was like to be “afraid of the phone” and the lessons he learned in humility and truly earning the title of an expert.

Bo mentioned “moving the needle” a couple times in this talk. And that’s what he’s all about, focusing on best practices and figuring out ways to impact the market and do your job the right way.  Maybe I’ve said this before because I just get so excited about each of this interviews, but this is such a valuable talk. And towards the end of the interview Bo dropped one of my absolutely favorite lines since starting this show. He said, “Emotions dropped out of school in 3rd grade and they’re stupid”. Listen to it in the context of our talk and you see how wise that comment is and how you can apply it to your own practice.

Anyways, I’m obviously a fan so I hope you enjoy this talk as much as I did.

Let me know what you think! You can leave a comment by clicking here.

Nailing Your Value Proposition – Day 9 of 30 D2aBB

Why You? Why Your Company? And Why Now?

There is so much written about crafting a value proposition – or an elevator speech. I’ve written about it in the past as well. You can read that post here for information on how to craft it.

What I want to share with you in this post is how dynamic a value proposition can be – and the different version you need at the ready.

Nail Your Value Proposition

A value proposition communicates three things: why you, why your company, and why now. It does so in terms of the benefits for the prospect.

But it can’t be rote memorized. Your value proposition needs to be dynamic. When you explain why you, you need to do it in a way that speaks to your audience. In other words, if I’m speaking to an institutional investor, I may communicate how I produce returns for my clients. If I’m talking to a widow, I may communicate how I take the headaches out of a real estate transaction and simplify the lives of my clients.

You don’t commit intellectual suicide when you are prospecting. You have to think and anticipate. And then act accordingly.

How to Achieve Virtual Freedom – Day 8 of 30 D2aBB

Anything that Anyone Else Can Do They Should Do

Entrepreneurs suffer from what John Maxwell calls the Law of the Lid. This law says that the entrepreneur is the cap on what can be accomplished. In other words, he or she is the bottle-neck of their own business. Most entrepreneurs I know suffer from some version of this. The truth is just because you can do it better doesn’t mean that you should.

How to Achieve Virtual Freedom

There is one particular conversation I have had with my wife about 4 times now. We had it again just last week.

I want to hire someone to come and clean the house. She doesn’t like to clean (though she does a great job). And I want to free her up so she can spend her time on other things. Seems like a no-brainer, right?

The problem is she doesn’t want a house-cleaner. She stays home with the kids. She feels like it is part of her responsibility to clean the house.

What I think she is missing is that our family would run better if she spent her time on the most important things. My guess is that if I asked her to make a list of the most important things, physically cleaning the house wouldn’t be on it. Spending time with our kids would be on the list. Volunteering in their schools would be on the list. Working out and taking care of herself would be on the list. Have more time for the things that matter – that is real benefit of a house cleaner.

The same is true in your business. What is it that you are doing that you shouldn’t be doing?