Book of the Month: Decisive – How to Make Better Choices

 

BookoftheMonth

Every day is filled with choices.  Many are small and inconsequential.  Some are life changing.  This month’s book suggestion was written to improve our decision-making ability.

Decisive by Chip and Dan Heath

Decisive by Chip and Dan Heath

As I was reading this book, I thought back on some of the key decisions in my life.  At age 10, I chose to place my faith in Jesus to save me.  At age 18, I asked the most beautiful angel-voiced blonde on our first date.  Later that year, I decided to attend Murray State University (go Racers!).  Four years later, I decided to enlist in the Marine Corps.  One year later, I proposed to that beauty I mentioned before.

All of these decisions worked out for me.  So many others did not.  I am not going to share that list with you.

So whether you are deciding where to eat tonight, or when and if to propose to your girl (congrats little bro!), you go through the following steps.

  1. You have a choice.
  2. You consider your options.
  3. You make your choice.
  4. You live with/suffer the consequences.

The Heath brothers do a masterful job at describing what they call the four villains to decision-making.  They coincide with the four steps above.

  1. Narrow framing – you don’t consider near enough options – often stopping as soon as you have two.
  2. Confirmation bias – you gather self-serving information to support your natural bias.
  3. Short-term emotion – you allow the heat of the moment to overly influence the decision you make.
  4. Overconfidence - your optimism for the future allows you to be caught off-guard when things go south.

To counter these “villains,” the Heath brothers put forth a very clever and easy to remember acronym - W.R.A.P.

  • W – Widen your options.  Refuse to limit yourself to a “whether or not” choice.
  • R – Reality test your assumptions.  Someone somewhere has faced your situation.  Find them.  See what they did.
  • A – Attain distance.  Sleep on it.  Clarity is often found on the other side of a pillow.  Don’t let yourself make a decision when you are emotionally charged.  If you are older than 12, you can think of at least 3 times immediately when you did not head this advice.
  • P – Prepare to be wrong.  This is just good business.  If you are a golf fan, notice how the elite golfer stays away from the big trouble spots.  They have good misses that do not cripple them.  Force yourself to prepare for the worst-case scenario.

The Heath brothers spend the rest of the book sharing story after story demonstrating the power of this process.  In fact, their premise for the book is that it is the process of making a decision that has the most impact on the quality of the decision.

This book is incredibly clever and entertaining.  It had me page-turning.  I was so intrigued that I’ve shared this process of decision-making with my coaching clients, my family, and many of my friends.  I believe it is powerful.  I believe that this book can have a powerful impact on your future.  Do yourself a favor and decide to read this book.

Question:  What one decision of the past year do you regret not applying this process to?  Your comments are welcome below!

April’s Top Posts from theBarronBlog

In case you missed them, here are the top posts from April on the topics of Next Practices in Life, Business, and Commercial Real Estate.

I do want to invite you to subscribe to this blog just to the right of what you are reading now.  This will make it so easy for you to get my new posts without having to remember to check my site.  And I will never violate your privacy!

 

April’s Top Posts:

 

Make the dang call! via iStockphotot.com

Make the dang call! via iStockphotot.com

The Anatomy of a Cold Call - While I don’t believe in scripts, I do believe in crafting your opening statement before you call.  Most salespeople have the most problems with how they start the call.  ”Uh, hi.  My name is Bo Barron and I’m with ABC Co.  Uh….how’s it going?”  Terrible!    Read more…

 

 

 

WallpaperWizard-502021866

The first face to face!

The 5 Steps of the Initial Meeting - With some experience and some great coaching, I learned a better way.  Remember, if you are following my system, this initial meeting should be short.  Actually, you told the prospect that it would be short.  If you connect and the prospect starts asking questions – great.  You may be there 2 hours.  However, you told them short.  Prepare for short as you are making an impression as someone with integrity…or not.  Read more…

 

 

 

It is go time!  What do you do?

It is go time! What do you do?

The Winning Presentation - You have now landed a meeting to make a listing presentation (or whatever presentation applies to you).  You have worked through the entire prospecting process to get to this point.  Your put in the work becoming a market specialist.  Building a database.  Sending letters.  Making cold calls.  Conducting the needs analysis.  It has all led to this moment.  You sit in front of the prospect.  The business is there for the taking.  You have the privilege of potentially improving the life of the person in front of you.  What do you do?  Read more…

 

Bo Barron Speaking

Bo Barron Speaking

Why Do We Fall? [Video] -This week I had the privilege of traveling to Salisbury, MD to visit SVN Miller Commercial.  This group is the Sperry Van Ness 2012 Firm of the Year.  They are a study in how to build a team with incredible culture.  They like each other.  They have tradition.  They have camaraderie.  They absolutely dominate their market.

I had the pleasure of training their entire company primarily on prospecting.  At the end of our afternoon together, Brent Miller played this video.  I was so moved that I wanted to share it with you.

  Read more…

 

iStockPhoto

iStockPhoto

Clarity Series – Prospecting – Summary & Conclusion – When I was 15, my dad hired me to clean out a concrete drainage ditch.  That ditch ran behind the houses of a street he had developed.  We agreed on a price and I started digging.  I soon discovered that I could hire my friends at a rate higher than minimum wage.  I made all the income when I did the work.  I made half that amount when they did the work.  Read more…

Thank you so much for reading.  Towards the end of May, I will be introducing another Clarity Series on Presence.  As always, I’d love to hear from you in the comments section.

Question:  What is the single most important activity that drives your business?  I challenge you to articulate and explain your answer in the comments below.

 

The Secret to Great Communication Every Time

WallpaperWizard-4292039372

How many times have you communicated a message to someone and followed up with "Do you understand?"  In response you get a head nod and an "Uh huh." When I was in boot camp, drill instructors barked orders at us all the time.  When they … [Continue reading]

CS: Prospecting – The System Summary & Conclusion

iStockPhoto

The Clarity Series (CS) is a series of posts all on one subject.  This particular subject is prospecting.  While the context is commercial real estate, these steps and principles can be applied to any sales.  To read the introduction of this … [Continue reading]

CS: Prospecting – The Winning Presentation

typical listing

The Clarity Series (CS) is a series of posts all on one subject.  This particular subject is prospecting.  While the context is commercial real estate, these steps and principles can be applied to any sales.  To read the introduction of this … [Continue reading]

[Video] Why Do We Fall?

WallpaperWizard-80375409

This week I had the privilege of traveling to Salisbury, MD to visit SVN Miller Commercial.  This group is the Sperry Van Ness 2012 Firm of the Year.  They are a study in how to build a team with incredible culture.  They like each other.  They … [Continue reading]

CS: Prospecting – The 5 Steps of the Initial Meeting

WallpaperWizard-502021866

The Clarity Series is a series of posts all on one subject.  This particular subject is prospecting.  While the context is commercial real estate, these steps and principles can be applied to any sales.  To read the introduction of this … [Continue reading]

March’s Top Posts – Prospecting

In case you missed them, here are the top posts from March on the topics of Next Practices in Life, Business, and Commercial Real Estate. I do want to invite you to subscribe to this blog just to the right of what you are reading now.  This will … [Continue reading]

CS: Prospecting – Anatomy of a Cold Call

Make the dang call! via iStockphotot.com

The Clarity Series is a series of posts all on one subject.  This particular subject is prospecting.  While the context is commercial real estate, these steps and principles can be applied to any sales.  To read the introduction of this … [Continue reading]

CS: Prospecting – Preparation for the Cold Call

iStockPhoto

The Clarity Series is a series of posts all on one subject.  This particular subject is prospecting.  While the context is commercial real estate, these steps and principles can be applied to any sales.  To read the introduction of this … [Continue reading]