My Coaching Page

“The impact of his coaching has been tremendous, measurable and exactly what I need…”

Chad Grout – Urban Grout Commercial Real Estate | Nashville, TN


The single best way to improve – and to see vast improvement – is to hire a coach.  The best and most obvious example of this is the elite athlete.  All athletes are coached, from Olympic Track and Field athletes to uber-elite NBA players like Lebron James (now my son is irritated because he like Dwayne Wade better).  This is true in business as well, however.  Top performers have coaches, and you should too.  There is no other single way to improve performance and results than to hire a coach.

The Massimo Group is the premier Commercial Real Estate Coaching firm.  We believe that all brokers have unlimited income potential.  Regardless of your current level of success, you can become a top performer.  You can reach rock-star status.  The Massimo Group exists to provide coaching and accountability.  We exist to aid in positioning our clients in a way to maximize their results.  We exist because coaching works.

I can say that coaching works because I started as a coaching client of the Massimo Group in 2010.  I benefited tremendously from the proprietary systems and platform.  I was a huge beneficiary of the accountability.  Knowing that I had to answer for my performance regarding metrics that I committed to hit – this changed how I did business.  Now I get the privilege of passing on my Commercial Real Estate experience, but also my “being coached” experience.

I challenge you to consider investing in your greatest resource – yourself!

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What You Can Expect From This Page

This page provides you with an overview of what I offer, as well as a glimpse of what you can expert.

  • What You Can Expect
  • A little About Me
  • Key Results Areas
  • What Others Are Saying
  • The Next Step

What You Can Expect

Here is what you can expect from me and my team:

  • One On One Coaching – this is the core of the coaching relationship and is tailored to the needs and schedule of our client.  We offer coaching on a weekly, bi-weekly, and monthly basis.
  • Technology – coaching sessions are held via web conferencing.  Physical proximity is not a factor – all you need is a webcam.  I have clients in Los Angeles, Nashville, Calgary, Toronto, Orlando, and others in between.
  • Just In Time Coaching – in between scheduled coaching calls, I am available to assist should the need arise.  An example would be when you land the big listing presentation:  I make time to meet the pressing needs of my clients.
  • Access – Massimo Group clients have access to all our tools and platforms from R.A.M.P Process, Client-Focused Presentations, Brokerage Bloodline (pipeline tool), and many other proprietary tools to take your brokerage to the next level.

A Bit About Me

I have been a client of the Massimo Group, and now a coach, since 2010.  I currently carry a client list of approximately 12 advisors/brokers from the United States and Canada.  The clients range in experience from 3 to over 25 years of Commercial Real Estate experience.  Although our process audits all aspects of our clients’ businesses, I tend to specialize in helping my clients do two things:  creating a prospecting system that produces consistent and sustainable deal flow, and creating a presence system that generates top of mind awareness in any market.

After serving honorably as an Arabic Linguist in the Marine Cops, I have spent the last 8 years as an advisor in the Commercial Real Estate industry.  Since 2008, my company has been a franchisee of Sperry Van Ness, and I have been the owner and Managing Director since 2010.  During that time, I have been awarded the 2009 Prospector of the Year as well as the 2011 Innovator of the Year.  I was also recently profiled in the 2012 Commercial Real Estate bestseller Brokers Who Dominate by Rod Santomassimo.

I now devote my work time to advising our brokerage clients about their real estate needs and opportunities, to coaching a dozen commercial brokers, and to speaking to advisors around the country.  My mission in this time is to add tremendous value and benefit as I serve my clients and customers in capitalizing on their opportunities and solving their problems.

When not working, I spend my time with my beautiful wife of 11 years and my three energizing children.  We are a family that simply loves to be together when we aren’t participating in the sporting events of our children.

I also tend to be active in my hometown community, Owensboro, KY, where I am involved with a number of non-profits and serve as an Elder at Owensboro Christian Church.

What Others Are Saying:

Bo Barron amazes me with his grasp of  the commercial real estate business and how he uses his knowledge of coaching to make people more visible and effective.   Bo has been instrumental in helping me clarify what specific actions I need to be  doing day-to-day to build my tenant/landlord rep business and make it more sustainable.

Tom R. Kelley II, CCIM | Principal | NAI Realvest | Orlando, FL

“Bo has been coaching me through the startup phase of my new commercial real estate brokerage firm. The impact of his coaching has been tremendous, measurable and exactly what I need to get best-of-industry guidance and direction. If you have the caliber of ambition to be the best, you need to hire Bo Barron.”

Chad Grout – Urban Grout Commercial Real Estate | Nashville, TN

Bo gave my business a structure, focus and direction. I’ve seen great results from my work with Bo so far and look forward to working with him in the future. He is a ‘behind the scenes’ asset to anyone in a sales environment and I feel confident referring him to friends and family.

Adam Walman | CRE Agent | The Smith Company, Toronto

Bo is a proficient practitioner of commercial real estate which is also combined with his unrivaled success in business development. Further, he offers an objective vision as advisor and coach. He can quickly interpret a broker’s business and draw parallels from his own success to help define an appropriate and yet ‘out of the box’ strategy for success. In particular, I appreciate gaining insight and perspective from his varied sources of sales, development and CRE brokerage wisdom.

Michael Ulin | Vice President  | Ackerman & Co. | Atlanta, GA

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Please note: I reserve the right to delete comments that are offensive or off-topic.