Are you stuck? Or drowning in your own success? Want a strong start to a long and profitable career?

My Coaching Page

“The impact of his coaching has been tremendous, measurable and exactly what I need…”

Chad Grout – Urban Grout Commercial Real Estate | Nashville, TN


The single best way to improve – and to see vast improvement – is to hire a coach. The best and most obvious example of this is the elite athlete. All athletes are coached, from Olympic Track and Field athletes to uber-elite NBA players like Lebron James. This is true in business as well, however. Top performers have coaches, and you should too. There is no other single way to improve performance and results than to hire a coach.

The Massimo Group is the premier Commercial Real Estate Coaching firm. We believe that all brokers have unlimited income potential. Regardless of your current level of success, you can become a top performer. You can reach rock-star status. The Massimo Group exists to provide coaching and accountability. We exist to aid in positioning our clients in a way to maximize their results. We exist because coaching works.

I can say that coaching works because I started as a coaching client of the Massimo Group in 2010. I benefited tremendously from the proprietary systems and platform. I was a huge beneficiary of the accountability. Knowing that I had to answer for my performance regarding metrics that I committed to hit – this changed how I did business. Now I get the privilege of passing on my Commercial Real Estate experience, but also my “being coached” experience.

I challenge you to consider investing in your greatest resource – yourself!

What You Can Expect From This Page

This page provides you with an overview of what the Massimo Group offers, as well as a glimpse of what you can expert.

  • What You Can Expect
  • A little About Me
  • What Others Are Saying
  • The Next Step

What You Can Expect

Here is what you can expect from the Massimo Group:

  • One On One Coaching – this is the core of the coaching relationship and is tailored to the needs and schedule of our Members. We offer coaching on a weekly, bi-weekly, and monthly basis.
  • Group Coaching – for those not ready to commit to One on One coaching, we have group coaching for both the New to the Business and seasoned brokers.
  • Technology – coaching sessions are held via web conferencing.  Physical proximity is not a factor – all you need is a webcam. I have clients in Los Angeles, Nashville, Calgary, Toronto, Orlando, and others in between.
  • Just In Time Coaching – in between scheduled coaching calls, your coach is available to assist should the need arise. An example would be when you land the big listing presentation:  we make time to meet the pressing needs of our Members.
  • Access – Massimo Group Members have access to all our tools and platforms from Massimobile Online Tracking Platform, Client-Focused Presentations, Brokerage Bloodline (pipeline tool), and many other proprietary tools to take your brokerage to the next level.

If you are curious and want to learn more about building a growing and sustainable business while gaining margin in your life for the things that matter most to you, CLICK HERE to learn more.

A Bit About Me

I have been a client of the Massimo Group, a coach, and am now the Executive Vice President. My role is to recruit, train, inspire and retain coaches, increase productivity in the day to day operations, implement systems to maximize effectiveness and efficiency, and assist with sales and marketing. I get to collaborate and negotiate with other firms putting together agreements that further the businesses of our Massimo Members. We are disrupting a multi-billion dollar industry, and I’m having a blast doing it!

After serving honorably as an Arabic Linguist in the Marine Cops, I spent 10 years as an advisor in the Commercial Real Estate industry.  The family CRE business franchised with SVN in 2008, and I was the Managing Director from 2010 until I went to work for SVN corporate in 2013. During that time, I was awarded the 2009 Prospector of the Year as well as the 2011 Innovator of the Year.  I was also profiled in the 2012 Commercial Real Estate bestseller Brokers Who Dominate by Rod Santomassimo.

In my free time, I love to stay fit, read, write, teach, and do anything that involves time with my family.  I have been a member of Owensboro Christian Church since 1987, where I served as an Elder for 5 years.

What Others Are Saying:

Bo Barron amazes me with his grasp of  the commercial real estate business and how he uses his knowledge of coaching to make people more visible and effective. Bo has been instrumental in helping me clarify what specific actions I need to be  doing day-to-day to build my tenant/landlord rep business and make it more sustainable.

Tom R. Kelley II, CCIM | Principal | NAI Realvest | Orlando, FL

“Bo has been coaching me through the startup phase of my new commercial real estate brokerage firm. The impact of his coaching has been tremendous, measurable and exactly what I need to get best-of-industry guidance and direction. If you have the caliber of ambition to be the best, you need to hire Bo Barron.”

Chad Grout – Urban Grout Commercial Real Estate | Nashville, TN

Bo gave my business a structure, focus and direction. I’ve seen great results from my work with Bo so far and look forward to working with him in the future. He is a ‘behind the scenes’ asset to anyone in a sales environment and I feel confident referring him to friends and family.

Adam Walman | CRE Agent | The Smith Company, Toronto

Bo is a proficient practitioner of commercial real estate which is also combined with his unrivaled success in business development. Further, he offers an objective vision as advisor and coach. He can quickly interpret a broker’s business and draw parallels from his own success to help define an appropriate and yet ‘out of the box’ strategy for success. In particular, I appreciate gaining insight and perspective from his varied sources of sales, development and CRE brokerage wisdom.

Michael Ulin | Vice President  | Ackerman & Co. | Atlanta, GA

Your Next Step:

Schedule a free consultation with the Massimo Group. To find out how, click the button below. You won’t be sorry.

Learn More About A Free Consultation

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