The Answer to the Most Asked Question – CRM’s

As I coach commercial real estate professionals, the most asked question is, “What CRM should I use?”

What is the BEST CRM

To answer this, I always tell them the same story. Over a year ago, my church hired a new senior pastor. One of the first things he did was change the pew bibles from one translation to another.

I remember him giving the congregation a heads-up in a sermon about the coming change.

He asked everyone, “What is the best translation of the bible?” When he asked that question, I cringed. I knew how passionate people can get over this issue.

I thought to myself, “This may not be a brilliant way to start your time here.” But then he gave his answer. It was brilliant.

He answered by saying, “The best translation of the bible is the one you will read.” Great answer!

So here's what I am asking you to do: In the comment section below, let me know what CRM you currently use. I’d also love to know what you like and don’t like about. Feel free to share things you think the perfect CRM should do. Thanks! You can leave a comment by clicking here.

That has been my answer to the question of the best CRM. The best CRM is the one you will use.

However, that answer is a little bit of a cop out.  So let’s dive a little deeper.

In my opinion, there are 3 worthy choices in commercial real estate. Sure – there are many others. But 3 have separated themselves from the pack – ClientLook, REA, and Apto.

Last month, Rod Santomassimo and The Massimo Group put together the first ever Great CRE CRM Debate. He invited the founders of these three companies to come on a live webinar and present about their CRM product.  We (I was in the audience) then had the chance to ask them questions.

I share that recorded webinar with you now.

If you are wondering which of these three is the best fit, than this webinar is for you. And let me be clear – one of them is the best fit for you.  All of them could work for you, but one will be the best fit. I know of no better – or quicker way – for you to figure out which it is.

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