Tag Archives: 30 Days

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How to Achieve Virtual Freedom – Day 8 of 30 D2aBB

Anything that Anyone Else Can Do They Should Do

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Entrepreneurs suffer from what John Maxwell calls the Law of the Lid. This law says that the entrepreneur is the cap on what can be accomplished. In other words, he or she is the bottle-neck of their own business. Most entrepreneurs I know suffer from some version of this. The truth is just because you can do it better doesn’t mean that you should.

How to Achieve Virtual Freedom

There is one particular conversation I have had with my wife about 4 times now. We had it again just last week.

I want to hire someone to come and clean the house. She doesn’t like to clean (though she does a great job). And I want to free her up so she can spend her time on other things. Seems like a no-brainer, right?

The problem is she doesn’t want a house-cleaner. She stays home with the kids. She feels like it is part of her responsibility to clean the house.

What I think she is missing is that our family would run better if she spent her time on the most important things. My guess is that if I asked her to make a list of the most important things, physically cleaning the house wouldn’t be on it. Spending time with our kids would be on the list. Volunteering in their schools would be on the list. Working out and taking care of herself would be on the list. Have more time for the things that matter – that is real benefit of a house cleaner.

The same is true in your business. What is it that you are doing that you shouldn’t be doing?

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Build Your Database – Day 4 of 30 D2aBB

Know Your Prospects and How to Pursue Them

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Lists. Anyone who sells anything needs a list. A list of prospects. A list of influencers. A list of connectors. Your database is where those lists live.

Build Yoru

I have a coaching client who has a complete database mess. He literally has 3 different databases that live in different places. One list lives in this CRM. One list lives in that CRM. His other list is an excel spreadsheet.

But at least he has a list.

My first years in commercial real estate were full of fits and starts. I didn’t prospect. I simply relied on our company’s presence in the market. Business would just walk in the door or call. Or it wouldn’t. Even if I wanted to prospect, I didn’t have a database.

Again in 2010, I restructured my prospecting focus. I didn’t have a list. So I built one (actually, my assistant did most of the work. I hope you all have a Teresa.)

Regardless of where you are in your career, you need a database full of all the people, prospects, and/or properties in your farm area. It is crucial that you can go pursue the business you want. To do that, you need to know who they are and how to contact them.

My most popular post ever is on the 3 ways to build a database. You can read it here. As a recap, here are the three ways to build your database:

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Specialize – Day 3 of 30 D2aBB

Why Specializing Matters and How to Choose What Your Specialty Should Be

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My mom’s side of the family is from the Chicago area. I love it up there. When I was younger, I would go spend some time in the summers with family.

One particular summer, my great aunt and uncle took me to a very large house in their neighborhood. Whatever size house just popped in your mind when I said ‘very large,’ think bigger than that. It was the largest house I’d ever seen at the time.

Specialize

The reason for our visit was to see the owner’s garage. He had a four car garage with 8 Ferraris in it. He literally had a lift in each bay with one Ferrari held up over another. The owner walked into the garage from his house wearing a Ferrari racing suit. He was passionate. And incredibly wealthy.

I got to see a 1958 Spider (classic yellow). I sat in one of two F40’s that he had. I remember not being able to move after he strapped in the 5 point harness. I did not get to see his Testarossa as it was in the shop.

This man – this Ferrari enthusiast – was one of the top brain surgeons in the country. He was a specialist. You didn’t go see him if you had a bad case of poison ivy. You didn’t go see him for the flu or a muscle tear. You saw him if you had a problem with your brain.

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Systemizing Your Business – Day 2 of 30 D2aBB

Stop Throwing Stuff Against The Wall And Hoping Something Sticks

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I spent 5+ years in the Marine Corps. It changed me, and there was a ripple effect.

When I was in college, and my wife can testify, I was a slob. My room was more than messy. My bathroom was frightening. Before that, my mom made me do my own laundry because I would not pick up my room. When she saw that I was ok with that deal, she made me keep the door to my room shut so my younger siblings would not see my bad example.

Day 2 of 30 D2aBB

Then I enlisted. The Marines are fanatical about cleanliness – from the head (bathroom), to personal hygiene, to our uniforms. Everything should be perfect all the time. I was married after 1 year in the Corps. For the sake of my marriage, I had to get over my heartburn because my wife did fold my undershirts 6″ x 6″.

In fact, I took my 3 kids to see the Marine recruiter earlier tonight after we ate dinner. I was actually embarrassed walking in there because I did not shave today. Sheesh.

The Marines are also fanatical about systems. Everything they do is thought out and time tested. There is no reinventing the wheel. The reason we are so passionate about systems is they produce a predictable and desired outcome.

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30 Days to a Better Business Challenge – Day 1

Let's Dust Complacency and Break Through to the Next Level

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I am a Dave Ramsey fan. I think I started listening to him on the radio when I was in high school. His latest book, Entreleadership, is outstanding. I would highly recommend it if you haven’t read it already.

Dave has this saying about momentum. He says that momentum is focused intensity over time.

30 days to a better business social image

I love that.

Don’t we all want a little more momentum in our lives – or a lot? Momentum is that mysterious force that makes things go your way. If you share my worldview, you would call it favor. Regardless, it is a great place to be.

I’m challenging you to manufacture some focused intensity – over the next 30 days. Each weekday over the next 30 days, I’m going to publish a blog post. Understandably, these posts are going to be a little shorter than what I normally post. However, they will be packed full of tactics and best practices you can instantly apply to your business.

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