Tag Archives: business

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Ask Me Your Questions

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Take a look at the right column of this site.  I encourage you to sign up for the email list of this blog.  Not only will you receive every new post directly to your email inbox, but you will be the first to know of any new announcements.  There are some exciting ones coming up.  And I will never give your info to anyone…ever.

iStockPhoto from myrrha

iStockPhoto from myrrha

2013 is a year of new beginnings for me.  This blog has a new look and an expanded scope.  I have a new job.  I have a new vision for the future and new goals.  I couldn’t be more excited.

Another shift that starts now is I am purposing to focus more upon the highest interests of my readers.  Practically, that means I am trying to write for my readers.  Until this point, I’ve been writing whatever I hoped would be interesting or useful for someone.

In one of last week’s posts, The One Secret to Winning the Business Every Time, I make the case that the most important thing that you can do with your clients and prospects is understand their needs.  You do that by asking questions.

So today, I’m asking for your questions.  Here is how this will work.  You can ask me anything.  As this blog is focused on Next Practices in Life, Business, and Commercial Real Estate, your questions simply need to fall into one of those categories.  Feel free to ask about my experiences, background, job, or my thoughts on any subject.  I’m certainly no expert in most subjects, but I have thoughts on most.  I will respond in one of 3 ways:

  1. Your question will turn into a post – Some of you already been firing questions at me – and they are great questions. Those that warrant a full post will get it.
  2. I will respond that I don’t have a clue – This may happen more than I’d like.  However, if I don’t know, then I will tell you.
  3. I will find out – I expect some questions will pique my curiosity and will send me searching.  In that case, I will report back what I find.

To give you a feel for what I am working on, here are some post titles coming up in the future.

Life

  • A Review of the App ‘Book on Her’
  • How to Pursue the Hearts of Your Children
  • How to Create a Healthy Family Culture

Business

  • The 7 Steps to Cast a Vision that People will Follow
  • The Art of Delegation Results vs Tasks
  • Book Reviews

Commercial Real Estate

  • CRE App Reviews
  • Why You Should Consider Syndications as Part of Your Business
  • More Posts Unpacking the Steps in a Prospecting System
  • An Introductory Post on Creating Presence

Those are my plans, but I want to hear from you.  Here is how you ask a question:

  1. Use the comments section below
  2. Include your name and website – I will link to them if I use your question as a post.
  3. Ask your question!

So ask away!  I look forward to increasing the interaction with you on my blog and ensuring that I am listening to my readers.  Use the comments below.

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The One Secret to Winning the Business Every Time

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When I started in the Commercial Real Estate Business, I knew that the listing presentation was important.  Very important. I wrote and rewrote.  I practiced and then practiced some more.  I would record myself and play it back while I was driving.

iStockPhoto by hidesy

iStockPhoto by hidesy

It was canned.  I would give that same presentation to an elderly couple wanting to sell their land.  I would give it to a bank looking to relocate a branch.  I would give it to the owner of an office building that needed to lease space.  It didn’t matter who it was.  I had it down.

I would talk about the experience of our company (this was important because I had little experience at the time.)  I would talk about successful transactions we had closed.  I would talk about my Marine Corps service (the only thing I had going for me at the time.)  I would talk about how young and hungry I was.  It was all about me.  This, I believe, is what the normal CRE listing presentation looks like.

Through much reading, coaching, and mentoring, I learned there is a much better way.  I was taught the secret.  Before I give it to you, let me tell you a story.

Not too long ago, I received an opportunity through a referral from a CPA (if you aren’t pursuing relationships with CPA’s, smack yourself and start tomorrow.)  Instead of preparing a canned listing presentation for the client’s portfolio of properties, I simply scheduled a meeting.  All I did in that meeting was ask questions.  I didn’t talk at all about me, our company, or my experience – zip.

By the end of that meeting, I knew a few things I didn’t know before.  This prospect was tired of the management and unpredictable net income of multifamily property.  I knew that the prospect wanted to simplify.  I knew that the prospect wanted to be able to hold me accountable throughout the listing.  I knew that communication was extremely important.

I then took that information and crafted a client-centric, customized, benefit driven presentation.  I explained how selling these properties could eliminate the hassle of tenant turnover, dealing with management companies, and fluctuating income.  I showed how a shift to Single Tenant Net Leased properties would essentially produce stable mailbox money.

I explained our commitment to transparency and accountability.  I showed how I could give the prospect 24/7 access to our activities through our cloud-based CRM system, ClientLook.  I promised our commitment to regular communication.  I won the listing over our competition at a higher fee.

If you haven’t figured it out, the secret to winning the business is the Needs-Analysis Interview.  There are many versions of this interview that you can find. I’m not going to plagiarize any of them here.  I am going to give you keys that must be present for this to work.

  1. You have to be authentic – People can tell when you are blowing smoke.  If they care about communication, and you promise it to them, you must be committed to delivering.  If not, they are going to tell all their colleagues.  In the story above, I discovered the prospects highest needs, and then fed them back in a custom listing presentation.  This only works if you are being authentic.
  2. You have to care – Discovering the needs of your prospect is all about putting their needs before your own.  It is about them.  It is about taking the time to craft from your capabilities the solution that meets their needs.  It is about making a difference in solving their problem or helping them capitalize on an opportunity.
  3. You must seek their pain points – You could also say that must understand the opportunity they are trying to seize.  Are they trying to simplify?  Are they trying to pass down a legacy of financial freedom and wealth?  Are they trying to get out from under a mountain of debt and stress that is wrecking their lives?  What is causing them pain.  Learn this and you will be able to earn the business.
  4. You must understand their highest interests – Is maximizing the value their highest interest?  Or is it speed?  How important is visibility to that tenant?  Will they give on price to get the lease term they want?  You can not go to battle for your clients if you don’t know what their desired outcome is.

So I challenge you.  The next opportunity you have at new business, stop.  Don’t go blazing in with your canned presentation.  Schedule the needs-analysis interview.  Let them explain to you how to win their business.  Learn to ask questions and listen, and watch your business explode.

I’d love to hear some stories of how you have used this secret to win business?  Or how do you plan to implement this into your business this year and beyond?  Comment below!

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The 7 Rules of Conference Call Etiquette

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Recently, I’ve been on a number of conference calls with groups of people scattered across the United States.  My preference is to do video calls.  Especially now that there are so many good technologies like Google+ hangouts, GoToMeeting, WebEx, and others.

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Alas, the conference call is still sometimes a necessity.  On a recent call, there were 2 different people trying to lead the call (one of them was me).  There were over a dozen people on the call from 4 different time zones.  I couldn’t tell who was speaking.  People were talking over each other.  It was a free-for-all.

I had another conference call that I led two days ago that went like clock-work.  26 minutes and we were done.  What was the difference?  I followed these rules.

The 7 Rules of Conference Call Etiquette

  1. There must be a clear leader/moderator of the call – This is the person that keeps the call on track.  Time is valuable.  When you multiply the time spent on a call times the number of people on the call, multiples of hours are spent on a conference call.  There has to be a driver of the bus.
  2. There must be an agenda – Not only must there be an agenda, but it needs to be in front of everyone.  The agenda keeps the meeting on track, and allows all on the call to know the purpose of the call.  It gives direction.
  3. Announce yourself – This was the single biggest difference between the “free-for-all” call and the quick and efficient one.  Announcing yourself when you speak has two huge benefits.  First, it is polite to let those on the call know who is speaking since they can’t see you.  Don’t assume people know the sound of your voice.  Second, it almost entirely eliminates interruptions. I was surprised by this, but think about it.  You aren’t as likely to cut someone off or talk over someone if you are announcing who you are first.  “This is Jack from Ohio and I’m going to interrupt you now.”
  4. Keep the group as small as possible – This is common sense.  So what do you do if you have a large group?  Divide them up.  We are planning a national conference with over a dozen people on the call.  One of our team had the brilliant idea to break into smaller teams depending on which day of the conference you had responsibility.  We now have 2 calls instead of 1, but the groups are smaller and it is so much easier to make decisions and get off the call quickly.
  5. Practice impeccable phone etiquette – There is nothing worse on a call than background noise.  Typing is heard.  A side conversation is happening.  The background noise kills the mojo of the call and is simply rude.  It is so easy to be distracted on a call like this and start checking email, etc.  I get it.  Just make sure your line is muted.
  6. Make sure you have a good connection – Cell phones are tricky.  Regardless of my love for Verizon, sometimes I will still have a bad connection. If at all possible, dial in from a landline.  I am not a fan of VOIP in this context.
  7. Set these ground rules and the beginning of the call – This is the leader’s job.  At the beginning of the call, the leader should welcome everyone and then lay out the ground rules.  Don’t assume that those on the call understand the guidelines for a quick and efficient call.  The leader’s role is huge in setting the tone, keeping the call on track, and making sure that everyone is engaged.  If someone is not speaking up, call them out and invite them to share their thoughts.

A parting thought – if more than one person is in charge of something, then no one is.  I’m sure that is someone else’s quote, but I don’t know who.  It is so true.  A conference call is held because a group is trying to accomplish a task.  Ensure that each part of that task is owned by someone.  Then hold them accountable for the results.

I want to hear the horror stories of terrible conference calls that you have been on.  What rules have I missed?  Share with us!

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The 8 Steps to a Killer Prospecting System

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In last week’s post, the Difference Between Top Producers and the Others, I made the case that top producers prospect.  That is the difference.  They schedule time to do it.  They have a system that they execute.  It works.  It sets them apart.  I have also written a post on the benefits of systematizing your business.  Both of these posts deal with the “why.”   Before you go any further, I encourage you to take a few moments and take a look at those posts.  Knowing “how” without believing in the “why” will lead to burnout and letdown.

iStockPhoto

iStockPhoto

I highly recommend coaching.  Regardless of your level of success, a coach and mentor can provide you with great benefit.  At the beginning of 2010, I hired the Massimo-Group to coach me in my commercial real estate business.  Up until that time, I had never systematized my prospecting efforts.  There was no rhyme or reason.  Often, there was no prospecting at all.  My coach helped me change that and revolutionized my business in the process.

I want to clarify what I mean by prospecting.  Prospecting is a form of business development.  Networking and building a presence – or a platform – is another form of business development.  Their activities are similar.  Their purpose is completely different.  (To read about the difference between prospecting and networking, click here.)  Prospecting involves asking for the business.  That is its only purpose.

Since my last post on prospecting, I’ve received a number of questions about how to do it.  My way is not the only way, but any effective prospecting system will have elements of these 8 steps.  This is exactly how I built my core business.  You can do it too!

How to Build a Prospecting System

  1. Define your geography – This is as simple as it sounds.  You have to know what geography you are working in.  I come from a small tertiary market.  To have enough Single Tenant Net Lease (STNL) properties to go after, I built a state-wide database.  I’ve heard different numbers, but you need at least 350 properties in your farm area.  If you are in Los Angeles like one of my clients, you may just have a section of such a large city.  Regardless, you need to be able to articulate it with clarity.
  2. Choose your specialty – If there is one thing true of top produces, other than they prospect, it is that they are specialists.  Use this test.  What are you good at?  What do you like?  And where is the deal velocity?  Your specialty should be where these three answers intersect.  A quick note:  it is OK to be a geographical specialist.  The number one broker from the number one CRE firm in New York City is a geographical specialist.  And he kills it!
  3. Build your database – Once you know your geography and your specialty, it is time to build your database.  It should include all the properties in your farm area.  You need to know who owns what, how long they’ve owned it, what they paid, and their contact information.  I’ve heard brokers talk about how they used to have all that information on notecards.  My assistant built mine using Excel.  We then imported it into my cloud-based CRM solution.  All of that info is now in my iPhone.
  4. Send them something in the mail – This could be a book, a letter, anything of value.  The whole idea here is you want to raise your chances that they will take your call and talk to you.  Letters are cheap.  There is no reason not to send them.  Get creative.  You want them to want to take your call.
  5. Make the dang call – This is the scary part for most brokers and salespeople.  Fear of rejection.  Fear of sounding and feeling stupid.  You must overcome those fears.  You must prepare – but not so much that you never make the call.  The entire goal of the cold call is to get a meeting.  That is it.  If you spend 30 minutes talking, you have missed the point.  Get the face to face meeting.
  6. Have the meeting – Face to face is where the top producers excel.  These meetings can take two forms.  I prefer the first meeting to be a needs-analysis meeting.  I am asking questions of the prospect and it is all about them.  Then the second meeting is where I make my proposal.  That isn’t always possible, but it is certainly ideal.
  7. Make the proposal – Sometimes, step 6 and 7 happen at the same time.  Ideally, you have had the needs-analysis interview and then gone and crafted a custom proposal that addresses the specific needs of that specific prospect.  This beats a canned-presentation every time.
  8. Win the listing/Make the sale – this is what success looks like.  After a while of doing this, you will know that if I make X amount of calls, I will get this many meetings.  If I get X amount of meetings, I will make this many proposals.  If I make X amount of proposals, I will win this many listings.

How do you prospect?  Do you have a system?  What can you add that I have overlooked?  Please don’t hesitate to comment.  We want to hear from you, and it will benefit the entire community.

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The Difference Between Top Producers and the Others

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If you have read this blog, you know that I am in the commercial real estate industry.  Since the crash in the CRE market in the second half of 2008, I have heard a lot of complaining.

In my coaching business with the Massimo Group, I have also had the great privilege of coach CRE throughout the United States and Canada.  From the catbird’s seat, I have gotten to see what top producers do that all the others do not.

The difference?

Prospecting

How many times have you heard brokers complain about how the market has sunk their business?  Maybe I’m talking about you?  You have heard the cliché, “a rising tide lifts all ships.”  The reverse of that would be, “a sinking tide sinks all ships.”  That seems to be the mantra of the CRE industry of the last four years.

Not so for top producers.

Many brokers prospect when they start their careers.  But then something happens.  They have success.  They become known.  They start to get referrals.  Business starts to find them.

Then they stop prospecting.

This somewhat describes the first 4 years of my career.  I walked into a family commercial real estate business where my father and grandfather had great success – for decades.  I inherited presence.  The “tide” was so high when I started in November 2004 that I was going to have success.  I never had to prospect.  Business just walked right through our office door.

Then 2008 happened.  All of the sudden, business dried up.  I realized that those who don’t prospect are hitched to the market.  If the market is great, you have a great year.  If the market is bad, you have a bad year.

You have no control of your business.

Top producers refuse to relinquish control.  They understand that the only way they can have consistent deal flow is to make prospecting the core of their business.  Having presence where business walks through your door is a blessing.  But it is also a trap.

Top producers come in all shapes and sizes.  Men and women.  Some with this personality and some with that.  Some are tall and good-looking.  Some are short with a bad hairline.  The one constant is that they prospect.  Every day.  They block out time to ensure they are doing the most important thing.

There is no secret sauce.  The one thing that can set you apart is right there in front of you.  Take it.  Refuse to be crippled by your fear of the cold call – of rejection.  Pick up the phone.  Then do it again – and again.

Now is the time to pause and reflect.  A new year is fast approaching.  Allow 2013 to be that pivotal year in your career when you break free of mediocrity.  Nothing is stopping you but yourself!

So what role did prospecting play in your business in 2012?  How would you rate yourself on a scale of 1 – 10?  Please share with us a quick story where prospecting led to a deal – it would be so encouraging.

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How the 14 Marine Corps Leadership Traits Apply to Your Business – Part 2

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This is part two of a 2-part post on the 14 leadership traits of the Marine Corps, and how they can apply to your business.  You can find Part 1 here.

I was born with bearing.  God just knitted this one into my personality.  When I was a PFC (private first class), I had duty for the first time.  This meant that I stayed up all night manning a post in the barracks.  I was part of a 3-man team.  This was my first time “on-duty,” and I made a mistake.
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I let a female Marine into her boyfriend’s room allowing her to catch him with another woman.  Chaos ensued, and first thing Monday morning, I was in front of the Company Gunny at the POA (position of attention).  I would classify that butt-chewing in the epic category.  Yet I stood there unflinching.
That Gunny loved me from there on out.  For the next year, he would pull me in his office, shut the door, and have me take a seat.  He would then give me a tongue lashing while smiling at me.  He believed this tactic struck fear into the other students at that school.
Here are the final 7 leadership traits of which one is bearing.

The 14 Leadership Traits of the Marine Corps – Part 2

8.  Endurance – I love this quote from Marine.com regarding endurance.  “It is impossible to lead from the front when you are falling behind.”  Endurance is seeing things through to the end.  In the context of battle, endurance refers to a mental and physical willingness to press on – beyond what is believed possible.  In your business and mine, endurance is not only going the extra mile, but convincing your team to do the same.  Does your company typify going the extra mile?
9.  Bearing – Bearing is the ability to keep your cool – and professionalism – in the face of extreme stress.  Bearing in business is the ability to take a tongue lashing from a client, say thank you, and continue to work towards the client’s best interest.  That is true professionalism, and I hope it describes you!
10.  Unselfishness – The trait of unselfishness describes the team-first ethos of the Corps.  It is a part of the DNA of Marines to put the warrior to the right and left above himself.  In business, this looks like servant leadership and client-first decision-making.  Servant leadership is the idea the leader serves the team trying to make them successful.  In so doing, the leader succeeds.  Client-first decision-making is when the client’s interests always win out.  This is a huge problem due to the opaque nature of Commercial Real Estate.  Brokers often serve their own interests over their clients.  What about your company?
11.  Courage – When you think of courage, you often think of Maximus in the movie Gladiator or William Wallace in Braveheart.  These characters showed courage on the battlefield.  Courage is much more that this, however.  Courage is having the fortitude to do the right thing when there will be adverse consequences.  The easy path rarely has a sign that says, “The Right Thing for the Right Reasons.”  Only the person with moral courage will travel that path.  Will you?
12.  Knowledge – Knowledge is about personal growth – consistent daily growth.  Know more than you did yesterday.  Have a better grasp on your market.  Know who owns that building – and that one.  “Without knowledge, judgment is reduced to intuition; decision-making becomes nothing more than a guess.”  Are you guessing?
13.  Loyalty – Loyalty is an unyielding commitment to others.  In the Corps, this is mostly felt towards the Marines in your fire-team, squad, or platoon.  In the eight years I’ve been back in the civilian world, this is the trait I see lacking the most.  Companies are not loyal to their employees.  Employees will take a better offer without batting an eye.  Fathers bail on their families.  The world needs more loyalty.  Why don’t you let it start with you?
14.  Enthusiasm – Passion!  I believe that God created us all with a unique skill set and purpose.  I do not believe that we can do anything that we put our minds to.  I believe that we can truly excel when we find our sweet spot.  That is where passion explodes.  I remember in boot camp being able to pick out the recruits that I thought would be career Marines.  They had found their sweet-spot, and they knew it.
So there are the 14 leadership traits of the Marine Corps.  I challenge you to evaluate your business in light of these time-tested principles.
What other leadership traits would you add to this list?
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How the 14 Marine Corps Leadership Traits Apply to Your Business – Part 1

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Last week marked the eight year anniversary of my honorable discharge from the Marine Corps.  It also marked the eight year anniversary of the start of my career in Commercial Real Estate.

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My family also moved into a new home last week.  It has been a while since we last moved.  I feel like a bomb exploded in my new home.  The important thing, however, is that my wife and I are both parking in the garage!

Today, I was organizing my closet.  Hanging there next to my ties and dress shirts were my old Marine Corps uniforms.  They caused me to think back 8+ years to my former life.  So much of my life now is influenced by my enlisted years.  Just as the old meets the new in my closet, so much of the USMC leadership traits apply to running a business.

There are 14 Marine Corps Leadership Traits.  You can remember them by the acronym JJ DID TIE BUCKLE:  justice, judgment, decisiveness, integrity, dependability, tact, initiative, endurance, bearing, unselfishness, courage, knowledge, loyalty, and enthusiasm.

How the 14 Marine Corps Leadership Traits Apply to You – and Me

  1. Justice – Think firm but fair.  Everyone in your organization needs to know that the rules apply across the board.  Massey-Knakal, the number one CRE firm in New York City, is a great example of this.  Everyone has the same split.  Remember Barry Bonds as a San Francisco Giant?  He had a special recliner – a special trainer.  The rules did not apply to him.  The rules and expectations must apply justly to everyone.  The alternative is a crumbling organization.  How do you rate your organization?
  2. Judgment – Judgment is the ability to quickly make good decisions under duress.  Everything in our experience is speeding up.  You must have the ability to make good decisions with available and incomplete information.  You will make the wrong call, but can you own it and lead through it?
  3. Decisiveness – The Marine Corps operates on the 70% rule.  This states that decisive action based on 70% information is better than a slow decision based on complete information.  Complete information, in my opinion, is a fallacy.  It never happens.  Speed kills.  Your ability to out outmaneuver and out-flank your competition is dependent upon you being decisive and fast.  I just hired a landscaper for the sole reason that he got back to me much quicker than his competition.  Can this be said of your business?
  4. Integrity – My mentor was lamenting recently that integrity has come to mean that people do what they say.  Is that not sad?  Integrity is so much more than doing what you say.  Integrity is absolute consistency – whether all eyes are on you or not.  Integrity is the bedrock of a person’s character.  It is what earns the respect of your team members and peers.  Does this describe you?
  5. Dependability – I read somewhere that, “Marines develop solutions – not excuses!”  This perfectly defines dependability.  Can your clients depend on you to do what you were hired to do?  Can your team members depend on you to be prepared and ready to exceed expectations on a task?  I hear Dave Ramsey say all the time that a contractor who shows up on-time, every time, will never lack for work.  How dependable would your clients say you are?
  6. Tact – Marines are misunderstood when it comes to tact.  Tact is delivering a message in an appropriate way.  In other words, how a message is communicated is as important as the message itself.  My father-in-law was an outstanding coach.  He had tremendous tact and the ability to read his players.  He had players who responded to positive encouragement.  He also had players who responded to a boot up the rear-end.  He communicated with them accordingly.  What about your clients?  Do you pay enough attention to do the same?
  7. Initiative – Someone with initiative never needs to be told what to do.  Initiative is always looking for ways to improve – customer-service, internal systems, etc.  In my opinion, initiative is the single most effective way to get promoted – or get hired.  Couple initiative with the practice of giving value upfront for free – unstoppable combination!  Is initiative a core part of your company’s DNA?

Let me hear from you.  Of these first 7 traits, which one describes your leadership the best?  Which one could use the most improvement?

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4 Reasons Why Debriefing Should Be a Staple of Your Business

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Admittedly, I was the Marine Corps geek.  Every Marine is a rifleman – I get that.  But I was an intel weenie.  I remember a particular exercise where my company went on a 5 mile hump.  A hump is basically a forced march.  You wear “Boots and Utes” and carry a pack of some amount of weight.  On this particular exercise, I believe I was carrying 50 lbs – pretty light for USMC norms.

I had bought new boots the day before.  Do you remember getting new shoes before the first day of school?  How excited you were?  That was me as a 24-year-old Sergeant Idiot.  I wore those new boots on this hump.  When we made the turn at the half-way point, I knew I was in trouble.  By the time we were done, my feet looked like hamburger.  My feet were so jacked up that I had to wear civilian clothes for a week before I could get my boots back on.

After this particular exercise, we did what Marines always do – debrief.  On that day, my CO (commanding officer) looked at me and said, “Barron, bad move with the new boots.  Smack yourself.”

Debriefing is a staple of the Marine Corps, and it should be for your business as well.  Formal debriefs allow for your team to pause.  It is a forced and scheduled pause, really.  Too often we jump from one task to the next without slowing down or taking a breath.  Valuable lessons that could be learned fall through the cracks.  We don’t learn from our mistakes.  We miss opportunities to improve.  We stop growing.

This post is not about how to debrief – it is about why.  However, I have four rules to guide a debrief.

  1. There is no rank in a debrief.  Everyone on the team must have the freedom to express themselves.  They must be able to articulate their experiences and opinions without fear.  The boss/manager may facilitate the debrief, but there should be no rank.
  2. There must be truth.  If your team is not going to tell the truth, don’t bother.  You are wasting your time.
  3. There must be emotion.  I’ve heard people talk about how this needs to be an emotionless process.  I don’t buy that.  Frankly, I don’t think it is possible.  If you are passionate about what you do, it is always personal.  Embrace your emotions and communicate them – though professionally.
  4. Everyone must participate.  The leader of the debrief must require that everyone engages, period.  The quiet guy in the corner has something to say.  If he doesn’t say it during the debrief, he will at the water cooler.  Not good.

The Four Reasons to Debrief

  1. Growth – I’m currently reading John Maxwell’s new book The 15 Invaluable Laws of Growth (highly recommend, affiliate link).  He points out that teams that don’t stop and evaluate don’t grow.  Do you stop to debrief after a presentation?  What went well?  What didn’t?  What can I learn to improve next time?  What about after a closing, or an expired listing?  All of these are opportunities to stop and grow.
  2. Unity – Unity is a function of many things, but being on the same page is a huge part of it.  When your team members know they have an opportunity to contribute and be heard, unity is bred.  Unity is not the same thing as unanimity.  Everyone does not have to agree.  But if everyone has their say, dissenters can get both shoulders behind a decision because they were heard.
  3. Feedback – Feedback is hugely valuable to the leader.  During the pause of a debrief, the leader will get great feedback that would have been lost otherwise.  For instance, I’ve learned that I speak painfully slowly when I am thinking.  When I prepare, this is not an issue.  I never realized this until I was told during a debrief.
  4. Vision – Vision is clarity regarding direction.  It is the leader’s responsibility to have that clarity and then cast it.  Debriefs are perfect times to reinforce the vision of the company.  I solve my client’s problems and help them capitalize on their opportunities.  How did my marketing efforts the last 6 months accomplish that vision?  How could I do it better?

Now let me hear from you.  Is the debrief a staple of your business?  Share a story of a lesson learned during the pause of a debrief.

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My Next Week at CRE B.O.S.S

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I need to confess.  I am a huge University of Kentucky basketball fan.  Huge.  I have managed to successfully brainwash my children as well.  My parents met while attending UK.  I have been going to games my entire life.  If you don’t know already, after Louisville, Duke is the most hated rival that we have.  Christian Laettner, Bobby Hurley….makes me feel icky.

My son and I with National Champion John Calipari and the John Calipari Father-Son Camp

So at this point you are wondering why am I talking college basketball?  Because I am excited about going to Duke University next week.  I never thought I would say that.

Next week is the Commercial Real Estate Broker Owner Success Summit (CRE BOSS) put on by the Massimo-Group at Duke University.  I will be there facilitating the Summit in my capacity as a coach for the Massimo-Group.

I’m excited because CRE BOSS is something new – fresh – different.  This isn’t the same old conference with the same speakers.  BOSS is something else.  This summit is an exclusive first-class event for Broker/Owners and has two goals:

  1. Maximize the Production of Your Individual Brokers – How do you give your brokers and advisors every competitive advantage to be successful?  How can you train and mentor them into becoming top producers?  How do you create self-motivated high achievers?
  2. Maximize the Value of Your Brokerage Firm – How do you control costs while enhancing the client experience?  How can you grow your firm?  Mergers and Acquisitions?  What kind of exit strategy or succession plan do you have?  Is your firm being built to be sold?

Not only is the focus of the Summit to benefit the broker/owner, but the speakers are world-class achievers themselves.  We will get to hear and learn from the likes of:

  • Bob Knakal, Chairman of New York City’s top firm Massey-Knakal
  • Finn Johnson, President and Founder of RunMyBusiness and 25 year veteran at all levels of the Commercial Real Estate Industry
  • Warren Greshes, Hall of Fame speaker, top-selling author and expert in sales, motivation and employee motivation
  • Lee Rust, Florida Corporate Finance, M&A and succession planning expert
  • Rod Santomassimo, CCIM – President and Founder of the Massimo-Group and author of the best-selling CRE book, Brokers Who Dominate

Be on the lookout for some post from CRE BOSS next week!

So answer this question for me.  What are you willing to do in 2013 to ensure that you are investing in yourself by attending events like this one?
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