For the past 10 days or so, I’ve been releasing a free video training series on How to Create Dominating Digital Presence. These videos have covered why you need digital presence, how to avoid costly rookie mistakes, and how to automate your platform for maximum efficiency.
The 4th video is now live and it covers your next steps – where do you go from here? You can access it by CLICKING HERE.
We have also opened registration for the online course How To Create Dominating Digital presence. Registration will only be open until September 25 at 11:59pm EST. If you haven’t watched the videos – now is the time!
If you’ve ever wondered if digital presence can make a difference in your business, this video is for you. I cover all the benefits of digital presence and lay out for you how you can get it quickly and easily. The key is implementing a proven system that simplifies and greatly automates your platform so that you can demonstrate your expertise, attract and build trust with your perfect prospects, and educate your future clients.
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Last week I announced the formation of Massimo University. As a launching point for this new venture, I’ve created a free video training series on creating dominating digital presence.
Video two in that series is now live. You can access it by clicking here.
In the first video of the series, I shared with you all the reasons why you need digital presence. In this video, I share with you the 10 platform killing mistakes you must avoid.
I think you are going to love it!
I want to remind you that this video series is only up for another week, so be sure you check them out while you can!
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There are so many who could benefit from creating dominating digital presence. I’d be so grateful if you would share this post with them. You can use the email button at the top of this post, or share it on your favorite social media platform. Thanks!
I met Rod Santomassimo in San Antonio. I was with my parents who had traveled with me to see me get my CCIM pin. It was a proud and blessed moment for all of us.
At the same time, Sperry Van Ness had been recruiting our company. We were invited to a presentation where Rod, and executive with SVN at the time, was giving us a presentation along with Kevin Maggiacomo and Jerry Anderson.
I got up to leave during Rod’s presentation. Turns out that is not the best idea. Rod called me out letting me know he wasn’t finished. I shared with him that I had to go sit for my comprehensive exam, and I would rejoin the meeting when I was finished.
If you are ever in a room listening to Rod present, don’t walk out. You may get more attention than you planned.
Since that time, Rod and I have become great friends. I worked with him at SVN. I hired him as my coach when he started the Massimo Group. He asked me to come on as a coach for MG when he began to aggressively grow his company. He has taught me many things.
So I am so excited that Rod and I have formed a new company – Massimo University. Among other things, MassimoU will be creating and producing online courses – for CRE professionals and anyone with a sales or entrepreneurial bent.
And as a special gift to launch our new venture, we have created a free video training series on creating dominating digital presence. It is only open for a short time – the next 13 days to be exact. And I don’t want you to miss out!
So head to this link. I’m so very excited about the great strategies and tools we are sharing through this free series.
And never in a million years did I expect to say this, but I am now the dean of a university – ha!
Don’t forget to get your free video training series. All you have to do is click the button below.
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I spent 5+ years in the Marine Corps. It changed me, and there was a ripple effect.
When I was in college, and my wife can testify, I was a slob. My room was more than messy. My bathroom was frightening. Before that, my mom made me do my own laundry because I would not pick up my room. When she saw that I was ok with that deal, she made me keep the door to my room shut so my younger siblings would not see my bad example.
Then I enlisted. The Marines are fanatical about cleanliness – from the head (bathroom), to personal hygiene, to our uniforms. Everything should be perfect all the time. I was married after 1 year in the Corps. For the sake of my marriage, I had to get over my heartburn because my wife did fold my undershirts 6″ x 6″.
In fact, I took my 3 kids to see the Marine recruiter earlier tonight after we ate dinner. I was actually embarrassed walking in there because I did not shave today. Sheesh.
The Marines are also fanatical about systems. Everything they do is thought out and time tested. There is no reinventing the wheel. The reason we are so passionate about systems is they produce a predictable and desired outcome.
So many settle for mediocrity. I have done it myself. I despise that place. You can see others around you excelling at what they do – what you could do. You may find yourself asking, “Is it even possible for me to have that kind of success?” Good question.
I started playing the guitar when I was 14 years old. I was looking for something that I could be good at. I had already realized it wasn’t going to be sports. I took a few months of lessons and then kept playing. By the time I got to college, I was OK at best.
Then Dave Matthews and Tim Reynolds played a show at my college. They were incredible. Two guys with their acoustic guitars on stage playing. No band. Just them.
I heard a great story this week that has had my wheels turning ever since. I’m going to share it with you in a minute.
But first, I want you to consider how you talk to yourself – in your head. I think I’ve heard someone call this self-talk.
Photo by David Meier
The way I talk to myself holds me back all the time. My first couple of years in commercial real estate, it held me way back. I would talk myself out of making a call. I would decide for a prospect that they weren’t interested…before I made the call.
This self-talk makes a difference. What does the talk in your head sound like? Consider this story.
A rich oil sheik decided he wanted to learn how to play golf. So he built one of the world’s best golf courses. It was perfect – gorgeous.
The sheik then invited a US club pro to spend two weeks with him on his new golf course giving him lessons. The pro accepted the invitation.
So the Sheik sent his private jet to collect the pro and bring him to the Middle East. Once there, the pro spent two weeks in complete opulence. Everything that he could have wanted was available to him.
The pro loved the course and very much enjoyed teaching the Sheik.
After 2 weeks, the pro was boarding the private jet to go back to America. The Sheik, being very pleased with his two weeks of lessons, offered the pro anything.
The pro responded and told the Sheik that this had been the best 2 weeks of his life. His hospitality and generosity were payment enough.
The Sheik insisted, asking the pro if he collected anything.
If you are reading this blog, it is likely that you want more. You want to improve your productivity, your prospecting, your presence, your something. Nobody gets up every morning with the goal of being mediocre. Ultimately, you want to dominate your market. But the truth is, you can’t.
My kids are in the driveway right now playing basketball with the neighbor kids. When I was their age, the Bad Boys version of the Detroit Pistons were winning championships. I remember playing in the driveway and pretending I was Isaiah Thomas and Joe Dumars.
I wanted to dominate a basketball game the way they did. But I topped out at 5’7” with less than average athletic ability and a suspect jump shot. I was never going to dominate a basketball game.
And you are never going to dominate your market because of these 7 reasons.
7 Reasons You Will Never Dominate Your Market
My dad started developing self-storage units somewhere around 1980. The name of this company is AAA Rent-A-Space. About the same time, my mom had one of four or five Century21 franchises in our town. The name was Century21 A Barron Company. Both of these companies were named so they would be listed first in the yellow pages. How do you think the yellow pages business is doing right now?
One of the comments I hear most often as I engage with experienced brokers across the country is this. “These kids are coming out of nowhere and taking my market share.” They are lamenting that the presence that took them a decade or more to develop is being eroded by younger, new to the business brokers who are creating dominating digital presence.
Presence is being known – being top-of-mind. You know you have it when the most influential and connected people in your market are sending business your way. You know you have it when people are glad you called and don’t need to ask who you are.
It is no secret that commercial real estate is behind the curve when it comes to digital presence adoption. We have an industry that is dominated by white men who aren’t in their 20’s or 30’s anymore. That is just a demographic fact (though I see this changing.)
There is a reason why younger brokers are having this kind of success. What used to take a decade or more to build, can now be accomplished in a year or two. But this is not just a younger person’s game. The landscape has changed. Anyone can take advantage of this powerful aspect of building your business.
In fact, everyone in a sales or service profession should create a digital presence. Here’s why.
Free Webinar - How to Thrive as a New to the Business Broker
Join Rod Santomassimo, founder and president of the Massimo Group, and I as we share how to thrive as a N2B broker. We are also going to announce two exciting offers during the webinar.
If you are a CRE broker with 2 years of experience or less, you should be on this webinar. If you employ new brokers, or are trying to recruit them, you should be on this webinar.
The session referenced in this video filled up so quickly we had to open up a 2nd session. The second session is at 3pm Eastern today.
You can REGISTER HERE.
Free Webinar: Join me and Rod Santomassimo, founder and president of the Massimo Group, as we share the keys to thriving in Commercial Real Estate as a new to the business broker. In this webinar, we will show you:
- Keys to success for new to business brokers
- What it takes to create a solid start to a prosperous career
- Specific strategies and tactics that will help you generate early income
This webinar is guaranteed to give you actionable tactics you can immediately apply to your business. If you are a new to the business broker, or the broker/owner who employs them, you want to be on this webinar.
Plus, we will be announcing two special offers to attendees.
Join over 150 already registered for the call, and I look forward connecting with you soon!
||January 23, 2015
||1:00 - 2:00 pm Eastern
||Free Webinar: How to Thrive as a New to the Business Broker
||Free Webinar: How to Thrive as a New to the Business Broker
||Click here to register.