The 30 Tools I Use For Productivity, Blogging, Social Media, & Travel (18 are free!)

I don’t know how many times I’ve said – “I wish I had more hours in the day!”

I’m sure you’ve had that sentiment as well.  Alas, 24 hours a day is all we get.  That isn’t going to change.  What can change is how much you can squeeze out of each hour.

30tools 3d cover

Before I go on, I want to make this point.  I’m not advocating becoming a workaholic – or even feeding that addiction.  I’m talking about getting more work done faster.  I’m talking about being able to have more time for what really matter.  Time for your family.  Time to take care of your health.  Time for self-development.  Time for care for your spiritual health.

Some of the most valuable posts I’ve ever read have been on the subject of productivity.  I consume that kind of information.  Everything I’ve learned about productivity apps has come from others or just tinkering with them.  All I’ve learned about traveling efficiently comes from experience and what others have shared with me.

So here is my resource list of the 30 tools I use on a regular basis to squeeze more out of every day.  I’m going to give you the highlights here, and you will be able to download it at the end of the post.

Productivity

When I did my reader survey last month, the subject of productivity was the number one topic of choice.  In this section, I give you my favorite free and paid tools for increasing your productivity.  And here’s a little hint – 1password and Tripit are completely awesome.  Awesome!

Blogging

Blogging has revolutionized my online presence.  It is not easy to do.  But it is so worth it.  The key to blogging well over time is to systematize it.  I have a few templates that I use for most posts.  It saves me a ton of time.  These are the tools I use to build my email list, optimize for SEO, etc.  These tools will save you a ton of time and allow you to maximize your ROI.

Social Media

I’m almost sick of social media.  I believe most people have accepted that social media provides value – sometimes a ton of it.  Though I’m sick of talking about, I use it everyday.  And if you’ve never heard or used BufferApp, you need to check this section out.

Travel

I traveled a ton for work last year.  I think I was on 65 airplanes.  If there is one thing I’m good at, it is navigating airports.  Traveling is a drain on your energy no matter who you are.  Being able to minimize the frustrations of travel while remaining productive saved me a tremendous amount of stress.  These are the tools I used to do it.

Bonus Section:  Recommended Books

As a bonus, I’ve included some of my favorite books in the following categories:

  • Platform building
  • Productivity
  • Business
  • Leadership
  • Stewardship
  • Parenting
  • Marriage
  • Commercial Real Estate
  • And others…

These are books that I’ve read and personally recommend.  I’m no expert in any of these subjects.  However, these are books that have helped me grow in these areas.

To download your copy of this free resource list, simply click the button below!

Download Your Free Resource List

Why Your New Years Resolutions Fail – These 3 Reasons

For years, I’ve set New Year’s resolutions.  For years, I’ve been frustrated by them.  Regardless of when in the year you are reading this post, I challenge you to change the way you think about these resolutions.

photo courtesy of iStock.com

photo courtesy of iStock.com

My parents taught me to set goals when I was a kid.  I’ve written out my goals in various categories most years since.  I set goals in these categories:  spiritual, personal development, relational/family, health, career, and social.  Every year at about this time, those resolutions have gone by the wayside.

Last week, I launched my first ever reader survey. The purpose is to understand my readers better so I can provide better content for you. If you haven’t already, please take 5 minutes to fill out the survey. It is super easy.

I read a book last month that I highly recommend.  It is called The One Thing by Gary Keller.  Awesome.  He blew up some of the wrong thinking I had about setting goals.  I want to distill that information for you.

Myths of Setting Resolutions

Multi-tasking – My wife claims to be great at this.  I agree by the way.  Most women that I know, in fact, are much better at multi-tasking than I am.  However, multi-tasking doesn’t actually exist.  Scientific studies now prove that you can’t multi-task.  You just interrupt yourself – bouncing back and forth between tasks.

Some of us bounce back and forth quicker – some more efficiently.  Studies now prove that should you focus your entire energy on one task at a time, you will do them all better and faster.  I realize that my wife is now thinking that is a luxury she doesn’t have.

If you can, focus on one task or goal at a time.  I have been failing at my New Year’s resolutions due to multi-tasking.  I try to change too much about my lifestyle at the same time.

Habit Forming – I’ve heard for years that it takes 21 times to form a habit.  You’ve probably heard the same thing.  That is a lie.  Studies now show that it takes about 66 days.  This means most of us only focus on forming a new habit – or building a new goal into our lives – for 1/3 of the time it takes.

No wonder this has been a frustration for me.

Priorities?? – What are your priorities?  Do you know what the definition of priority means?  It means the main thing – the first thing.  Do you realize you can’t have more than one first thing?  You can’t have two first place finishers.  It is impossible.

It is only in the last couple decades that the word “priority” has had the pluraliztion “priorities.”  We have watered down the meaning of the word from the first thing to an important thing.  But no longer for me.  A priority is just one thing.

So here is my method for this year and beyond:

  • I have chosen the 6 habits (resolutions) that I want to build into my life this year.
  • One at a time, for two months (66 days), I am focusing all my energy on just one thing.
  • After the first habit is built into my life, I move on to the next most important one.

Imagine the impact this could have over the span of years.  Think of the productivity and greatness you could achieve.

So how do you know which one to start with?  Ask this question.  Which of these habits will make it easier or unnecessary to accomplish the others?

Question: If you get 6 habits to build into your life in a year, I’d like to know what you would choose. You can leave a comment by clicking here.

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How do You Compare to These 20 Habits of the Wealthy?

One of my favorite movies of all time is Dead Poets Society.  My guess is that you have seen it, but if not, it is inspiring.  It contains some of the best quotes of all time.  My favorite is contained in this clip – see if you can pick it out.

“Sucking the marrow out of life!”  This line taken from a Thoreau poem describes a way of thinking.  A way of living life.

But it is just a quote.  To live like this – to maximize your potential – takes intentionality.  It takes discipline.  It takes developing habits that will produce the desired outcome – abundant life.

My mentor emailed me recently a link to a Dave Ramsey blog post.  In that post, Dave sites 20 habits found in wealthy people.  I have included this list below.  As you read this list, I want you to ask yourself a couple of questions.

  1. How do you stack up to this list?
  2. How many of these describe you?
  3. How does this actually make you feel?
  4. How could living life this way help you “suck the marrow out of life?”

20 Habits that Describe the Wealthy – from richhabitsinstitute.com

1. 70% of wealthy eat less than 300 junk food calories per day. 97% of poor people eat more than 300 junk food calories per day. 23% of wealthy gamble. 52% of poor people gamble.

2. 80% of wealthy are focused on accomplishing some single goal. Only 12% of the poor do this.

3. 76% of wealthy exercise aerobically four days a week. 23% of poor do this.

4. 63% of wealthy listen to audio books during commute to work vs. 5% of poor people.

5. 81% of wealthy maintain a to-do list vs. 19% of poor.

6. 63% of wealthy parents make their children read two or more non-fiction books a month vs. 3% of poor.

7. 70% of wealthy parents make their children volunteer 10 hours or more a month vs. 3% of poor.

8. 80% of wealthy make Happy Birthday calls vs. 11% of poor.

9. 67% of wealthy write down their goals vs. 17% of poor.

10. 88% of wealthy read 30 minutes or more each day for education or career reasons vs. 2% of poor.

11. 6% of wealthy say what’s on their mind vs. 69% of poor.  (This is the one that is most interesting to me.)

12. 79% of wealthy network five hours or more each month vs. 16% of poor.

13. 67% of wealthy watch one hour or less of TV every day vs. 23% of poor.

14. 6% of wealthy watch reality TV vs. 78% of poor.

15. 44% of wealthy wake up three hours before work starts vs. 3% of poor.

16. 74% of wealthy teach good daily success habits to their children vs. 1% of poor.

17. 84% of wealthy believe good habits create opportunity luck vs. 4% of poor.

18. 76% of wealthy believe bad habits create detrimental luck vs. 9% of poor.

19. 86% of wealthy believe in lifelong educational self-improvement vs. 5% of poor.

20. 86% of wealthy love to read vs. 26% of poor.

This list inspires me.  It reminds me of what I know I should be doing.  It encourages me to do better.

I shared this list for another reason beyond to encourage you to weigh your habits against these.  When Dave Ramsey posted this list, there was an explosion of reaction.  As a result of both the positive and negative reaction he received, he edited his post to include his commentary.  I challenge you to read what he has communicated there – click here to do so.

Question: So how do you stack up to this list? As we finish the last days of this year, what would you most like to change about your habits for 2014? You can leave a comment by clicking here.

How The Power of Words Can Set the Course of Your Life

Sticks and stone may break my bones, but words can never hurt me.”  That is the biggest lie ever told.  Words have tremendous power.

Angry business woman pointing her finger and screaming

When I was in the 6th grade, I earned a black belt in Tae Kwon Do.  I was determined to be the Karate Kid.  By the way, do you remember the little guy who was the smallest kid in your class.  That was me.

I had yet to learn anything about physics, however.  I did not know that regardless of unfounded arrogance, the big guy wins 9 times out of 10.  I started running my mouth to a 10th grader stuck in a 7th grader’s body.

What happened next was over in 15 seconds.  The 7th grader tried to throw me into my locker.  I bounced off the locker next to mine right back at him.  He hit me twice, and I laid on the ground looking up at him while everyone in the hall encircled us.  All of this happened because I couldn’t control my tongue.  Words have power – for good or for bad.

My dad had me write the 3rd chapter of the book of James 10 times.  I think I still have some of it memorized.  That chapter details the immense power of tongue.  This chapter calls the tongue a fire – a restless evil full of deadly poison.

You have heard the saying, “You will eat your words.”  That phrase stems from the book of Proverbs – chapter 18.  Verse 20 and 21 say this,

From the fruit of their mouth a person’s stomach is filled; with the harvest of their lips they are satisfied.  The tongue has the power of life and death, and those who love it will eat its fruit.

Words have the power of life and death.  The way you use them will have a profound impact on the climate of your life.

5 Suggestions for Using Your Words Wisely

  1. Words can define the culture and tone of your family, business, etc. – Do you affirm the behavior that you want to see more of?  Do you praise your kids?  Does your wife know how beautiful she is to you?  Or do you criticize and tear down?  The words you use will absolutely set the tone of your business or family.  Don’t be the guy who complains all the time and wonders why his company has a negative culture.
  2. Gossip is a cancer – Gossip ruins culture.  It is a sign of cowardice.  It disrespects everyone involved.  Don’t allow it – period.
  3. Beware of joking and teasing – This is a sensitive subject for me as I have wounded many people by what I believed was innocent teasing.  Teasing destroys trust and breaks down communication.  It can strike at the insecurities of a person’s heart.  I grew up pretending like teasing didn’t bother me.  It did.  As a result, I kept everyone at a distance.  This wound impacted my relationship with my friends, my parents, and even my marriage.  It is something I’ve had to work through.  Be very careful with innocent teasing.
  4. Be intentional with your words – Some of us are naturally very thoughtful with our words.  Some of us are not.  I encourage you to understand the truth that King Solomon wrote about in the proverb above.  Words have the power of life and death.  Think about the good you can do with your words.  If you don’t, your words will control you.  And you will reap what you sow.  Use your words to bless and encourage.  Speak the truth in love.
  5. Silence – This is my challenge to you.  Build times of silence into your day.  We are bombarded with so much noise all day long that it is difficult to think.  A friend of mine said this morning, “The person who doesn’t know how to be silent doesn’t know who to speak.”  Those in my life that give life with their words are thoughtful.  They have these times in their day when they are silent.  Try it.

Question: How can you improve the life of someone you love with your words today? How can the power of your words change your company’s culture and effectiveness? You can leave a comment by clicking here.

Download a Free PDF of this Post

Why You – Yes You – Should Blog: These 8 Reasons

I’ve had this conversation with many of the groups that I’ve spoken to.  I have encouraged those I coach to blog.  If you have ever wondered if you should blog, this post is for you.  Note:  A free PDF version of this post is available to download at the end of this post.

Photo courtesy of iStockPhoto

Photo courtesy of iStockPhoto

Some of you have probably heard of Jeffrey Gitomer.  He’s an author and speaker regarding sales.  Almost all of you have heard of Roger Staubach.  He is a Heisman Trophy winner for the Naval Academy. He was a Super Bowl MVP for the Dallas Cowboys.  He also started a multi-billion dollar commercial real estate company – the Staubach Company – which sold to Jones Lang LaSalle for $612 million in 2011.

One day, Jeffrey Gitomer walked into Roger Staubach’s office in Dallas without an appointment.  He just walked in and asked to see Roger.  As you might expect, the gatekeeper was not giving him access.

Then something remarkable happened.  Roger heard Gitomer’s name from his office.  He came racing down the hall and escorted Gitomer back to his office.  Why on earth was Roger Staubach that interested in meeting with Jeffrey Gitomer?  How could Gitomer succeed in just walking in and getting a meeting?

Jeffrey Gitomer wrote (maybe he still does) a syndicated column on sales that appeared in many newspapers at the time.  Staubach was a fan.  When Rodger the Dodger heard Gitomer’s name – he had to meet him.

Blogging can produce the same results for you.  Specifically, you should blog for the following 8 reasons.

8 Reasons Why You Should Blog

  1. Visibility

How to Give a Real Apology in 6 Steps

If you are breathing, then you are going to blow it sometime soon.  I did this big time last week.  At the risk of writing my most transparent post to date, here is the story.

forgiveness

I was on a video conference call with 2 of my co-workers and two IT guys from a vendor my company loves.  They do incredible work for us.  They constantly exceed our expectations.  (If you guys are reading this, we love you!)

I threw them a curve ball at the beginning of the meeting.  I let them know that one of our key team members would be late to the call, and I changed the agenda.  From that point, the call did not follow my expectations.

I had entered the call in a state of frustration already.  As the flow of the call was not following my mental agenda, I became more frustrated.  I pulled up a chat box with one of my co-workers.  I typed, “These guys are ticking me off.”

I was sharing my screen with the entire call!

Our vendors gave an audible reaction to what I typed.  I was mortified and embarrassed.  As is often the case with me, they paid for my inability to effectively deal with my frustration – that was caused by something else.  It had nothing to do with them.

I knew I would be apologizing to them and trying to make it right.  I attempted to do so immediately after the call.

The Apology

An apology has two purposes.  The first is to show remorse and contrition.  The second is to rebuild trust where you have caused hurt and pain.  To reconcile a relationship.

America is terrible at apologizing.  Think about Jason Giambi apologizing in 2005 for PED use.  Except he didn’t.  Ryan Braun did an OK job of it 18 months after he emphatically lied to the world.  Too little too late.  Anthony Weiner did a really nice job on his first apology.  However, it was insincere and his behavior continued.

So here is how my dad taught me how to apologize.

6 Steps To Giving a Real Apology

  1. Say You are Sorry – This is where you need to start.  Demonstrate your remorse first thing.
  2. Take responsibility – Pride is your enemy here.  It is impossible to give a real and genuine apology without humbling yourself.  You cannot make excuses.  You cannot blame shift.  These invalidate the apology.  There is no other posture that works than that of humility.
  3. Name it – Actually say what you did.  This is so difficult.  Naming your behavior makes it very real.  If you are going to skip a step, this is the one you will do.  To name what you did shows that you are empathizing with the other person.
  4. Ask for Forgiveness – Most people stop before this.  You say you are sorry and then assume that you are forgiven.  Explicitly ask for their forgiveness.  This demonstrates that you realize that they have a choice in forgiving you.  Sometimes, they will.  Sometimes, they won’t.
  5. Make Restitution – This won’t always apply, but there may be something you need to do to make right the situation.  Ask them what you can do.  Then do it.
  6. Commit to do better – Your apology must be validated, over time, by your changed behavior.  An apology should end with a commitment to not do that again.  However, if you behavior doesn’t change, your apology will be shown to be a bunch of hollow words.

Question: What do you think you should do when someone does not accept your apology? You can leave a comment by clicking here.

Download PDF of The 6 Steps

How to Deliver Bad News – The Post I Wish I Had Read a Year Ago

If you have never had to deliver bad news, you will.  There are good ways and bad ways to deliver this news.  I have proven over time that I am good at the bad ways.  More than anything, I’m writing this post to myself.

Photo courtesy of iStockPhoto.com

Photo courtesy of iStockPhoto.com

I fired my first team member.  I asked a friend if he was having an affair.  I told a friend that a decision didn’t go his way.  All of this in the last 18 months.  My default style – and I blame the Marine Corps for this – is very direct.  It is blunt.  I like to tell them the headline right up front.  Then I explain.

This does not tend to go well.  They hear the bad news, and then don’t hear anything else I say.  Looking back, I’m better at blind-siding people than giving them the best opportunity to receive the news well and with grace.

In the most recent case, my pastor was with me.  His comment to me when we were done – “You weren’t awesome.”  Frankly, I want to be awesome at this.  I want the words gentle, sensitive, and empathetic to apply as much as firm, decisive, and fair.  So that got me hunting.  I have researched some best practices and distilled them for you in the list that follows.

9 Next Practices in Delivering Bad News

  • In person – This should be a no-brainer, but if you are conflict-averse, it will be very difficult.  Delivering bad news is very emotional and your non-verbal communication has a huge impact.  Not over the phone.  Definitely not by email.  Do it in person.
  • ASAP – Bad news is not like wine.  It does not get better with age.  We too often stall, delay, or hesitate because it is hard.  Deliver bad news as soon as appropriate.
  • Sandwich – You may have heard of the sandwich method.  I’ve heard this taught numerous different times.  I’ve even coached my wife on how to use it.  But I have failed to use it.  The sandwich method is Positive – Negative – Positive.  In other words, you sandwich the bad news between positive statements or good news.  This is what I should have done in the case where my pastor remarked “not awesome.”
  • Decisive – Being decisive is hugely important when delivering bad news.  The one receiving the news needs to know that the decision has been made – period.  That may sound harsh, but it is not.  The alternative is to allow for wiggle room.  Wiggle room gives false hope, and that is truly harsh.  When it is time to deliver the news, look the person in the eye and give a straight-forward and decisive delivery.
  • Empathy – Empathy is the ability to put yourself in the other person’s shoes and feel what they are feeling.  I almost completely lack this skill.  Would that CVS had a pill for this.  I would buy it.  This was the advice given me by one of my confidants.  Try to anticipate how the other person will feel.
  • Surprise – Rather, don’t surprise.  I do this to people too often.  I don’t want them to know ahead of time that there could be bad news, so I surprise them.  This is mean.  Give people a head’s up about what’s coming.  It allows them to prepare themselves emotionally.  It can take shock out of their reaction.  Warning them is compassionate.
  • Truthful and Concrete – This is the part that I’m good at.  Don’t beat around the bush.  Tell them why.  Give them the truth.  But give it to them with as much love as possible.  I’ve heard the quote:  “Truth without Love is brutality.  Love without Truth is sentimentality.”  I think it applies here.  Speak the truth in love.
  • Silver Lining – I hesitated putting this one on the list because it could sound like spin.  However, there is almost always a silver lining.  I think it can be positive to point it out.  If not for them to consider when their emotions come back down to earth.
  • Dignity and Respect – Should you do the first 8 on the list, the result should be that the person hearing the bad news will feel treated with dignity and respect.  That is your goal.  A goal that I have repeatedly failed at.

Question: What have you found to be the best way to deliver bad news? You can leave a comment by clicking here.

Do the 3 P’s of CRE Apply to You?

Last week, I  had the privilege of being in Portland, OR for a commercial real estate conferencence.  I had never been before and discovered it to be a beautiful and unbelievably clean city.  I was blown away.

Courtesy of iStockPhoto

Courtesy of iStockPhoto

Our Pacific Northwest franchisees put on a great training conference.  I got to speak on how to improve efficiencies with technology.  I also got to lead a couple of break out sessions on measuring outcomes and accountability.  It was a blast.

Curt Arthur, our managing director and franchise owner in Salem, OR said something there that I had to write about.

He mentioned in his opening remarks the 3 P’s.  These are the three things that typical commercial real estate brokerages do with a new listing.  He was not complimenting our industry of commercial real estate.

3 P’s of Typical Commercial Real Estate

  1. Put up a sign.
  2. Put it online.
  3. Pray that someone will bring an offer.

These are not bad things.  A sign is a great way to broadcast to locals that property is available.  Most property searches start online, so you have to make sure your listings are there.  And I am a huge believer in prayer so don’t get the wrong idea here.  For those of you who would substitute the word ‘hope’ for ‘prayer’ – hope is not a strategy.

This is called Passive Marketing.  The definition of passive marketing is to flood the market with information on all fronts, and then wait for the phone to ring.  That is simply not good enough.

But this is the norm.  Too often, a seller signs a listing contract and doesn’t hear from the broker for 6 months when it’s time to extend the contract.

The other side of the coin from Passive Marketing is Proactive Marketing.  Proactive Marketing is taking the initiative to ensure everyone who could be a buyer knows the property is available.  That takes work.  That takes a system.

So here are some questions for you to consider as you start your week.  I encourage you to ponder and share your answers in the comments section below.

  1. Is hope your strategy?
  2. Will you be described this week as proactive?
  3. In what ways will you proactively market your listings, products, or services?
  4. What are the most effective ways you proactively ensure that every qualified buyer knows about your listing, product, or service?

Question: Will the 3 P’s describe you this week? You can leave a comment by clicking here.


Bo Barron, CCIM Featured in CCIM Publication – CIRE

A few months ago, the CCIM Institute asked me to participate in their System for Success series for Commerical Investment Real Estate (CIRE), their award winning publication.  I was honored to do so.

This is the link to that article where I share what I believe it takes for brokers to thrive in the current economic climate.

System for Success Article for CIRE

7 Steps to Unleashing Crowdsourcing by Utilizing Testimonials

My wife drives a Toyota Sienna.  Do you know why?  It is because a couple of her friends do.  My family is going on vacation next month.  Do you know how we came up with Disney World?  We asked our friends on Facebook what they recommended.  This is what crowdsourcing is.  By definition, it is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people.

Courtesy of iStock Photo

Courtesy of iStock Photo

Crowdsourcing is not a new phenomenon, but it has never had more power.  Social media has brought the world to you laptop screen.  You can access more content and opinions – and quicker – than you ever could before.  People are making decisions this way.  You probably did today.

Did you know that over 80% of all due diligence starts with a Google search?  Do you know how many people trust a recommendation from a “friend”?  90%!  Do you know how many people are positively influenced by a Facebook ‘Like’ button from someone they don’t even know?  70%!  That number astounds me.

By contrast, only 19% of people now trust traditional advertising.  I’m talking about print, TV, or radio.  Do you know why?  Because the game has changed.  No one wants to hear you toot your own horn anymore.  They want to know about real people who have actually used your product or service.  They want a testimonial.

I plan on writing more in the coming months about the power of crowdsourcing and how you can maximize its advantages.  But today, I want to give you 7 steps to harvest testimonials.  There are a dozen ways to repurpose them once you have them.  First, though, you have to get them.

7 Steps to Getting Testimonials

  1. Make a list of your top client relationships – This is obvious, but you first need to list those clients from whom you would like a testimonial.  Consider who was in love with the service or product your provided.  Consider who has the most clout.  Who are those people who you have done business with who can sway the most people in your direction?  Write them down.
  2. It doesn’t matter how dated the client relationships are – Don’t be concerned if these clients go back years in the past.  It doesn’t matter as much when you provided value, but that you did.
  3. Write the testimonial for them – Typically, you are going to send an email request.  For the first one or two, write the testimonial for them.  It should read, “I’m writing to respectfully request that you write a couple of sentences as a testimonial for the service I provided.  I’m looking for something like this…”  Spoon feed it to them.  Then let them know that if what you wrote is accurate, you are happy to use it as their words – with their blessing.  This is the quickest path to obtaining a testimonial.
  4. Use peer pressure – Once you have your first one or two, introduce peer pressure.  You can accomplish this by including the testimonials you have already received as examples of what you are looking for.  This demonstrates that others are providing these testimonials.  Peer pressure can then kick-in encouraging them to follow suit.
  5. Engage their competitive nature – By providing testimonials you have already received as examples in your email request, you will engage their competitive nature.  Your client is likely to want to give you a testimonial that out-does the ones you have already received.  Over time, this can really work in your favor.
  6. Make it easy – I have a coaching client who has collected recommendation letters for years.  He has a book of them.  It is very impressive.  It also took a ton of work to accomplish.  I’m not saying this is a bad idea because it is not.  I am saying that you will have more success more quickly if you keep it simple.  Use email.  Ask for a couple of sentences.  Provide examples.  Make it as easy for them as possible.  You are interrupting them with your request.  The simpler it is, the more you will get.
  7. Systematize – To this point, I’m suggesting you look to the past for your testimonials.  Once you’ve accomplished that, then systematize the process.  Make it a part of your business to seek a testimonial from every new client you do business with.  Over time, you will develop a stable of clients that scream from the mountain tops how awesome you are.  Remember that 70% of people trust a recommendation from someone they don’t even know!

I’d be so grateful if you would add to my list by using the comments section below.  What have I left off?  How have you put the power of testimonials to work in your business?